Recent Maximizesocialbusiness Blog Posts

You can spend an age researching social media effectiveness. What's the best time to share, which approaches work best on different platforms, which tools can you use to leverage your time more effectively, what's the right balance of promotional content.... The tweaks you can make are endless.

It is deceptively challenging question: What was the impact of my content? Some might answer by rattling off numbers about Facebook "likes" and re-tweets, or blog traffic or comments. Others might admit that they don't have a clue, but reflect on the countless articles that they have seen on metrics and ROI and naively believe that there's an easy way to find out.

Facebook has rolled out various changes in the past month. While such changes are usually met with confusion and hesitation, learning what they mean and how to use them properly can help hospitality brands optimize their potential.

Social Branding Lessons for B2B Leaders B2B CEOs and their senior leadership teams may still be a little reluctant to embrace social media for themselves, but that's no reason to shy away from it altogether. In fact, comments by Google exec Mike Miller, Director of Business and Industrial Markets, affirm what I've been saying for years: digital is critical for B2B brand strategy.

Are you enjoying the warm feeling of summer? The bright sunshine? The colors? Then you won't be surprised if there are many others out there who are enjoying their summer too - even on social media! What better way to spend summer than to reward your loyal fans and build new ones.

Vine videos may well be the summer trend of 2013. Social media users love the spontaneous nature of the 6 second videos, and brands have taken notice. A recent survey conducted by Unruly Group Limited shows that companies now use Vine about 4 times more than online videos to market their brand.

One thing that many businesses are learning about their blogging efforts is that creating great content is not enough to drive traffic, leads, and conversions for their business. In order to get those three things, you need to promote your content, and the best way to do it is by optimizing it for social media sharing.

Blogger outreach is known to be a useful tactic in creating brand awareness and pushing a product or service for B2C companies. But, did you know that B2B companies are finding blogger outreach to be a useful lead generation tactic?

Throughout my years in sales management I heard this same phrase played over and over again from the reps on my team ... "My territory is too small!". As far as that goes, when I was a rep, I said the same thing.

It's July which means the start of summer here in the Pacific Northwest. When the switch is flipped and summer starts here, people pack up and head off to enjoy vacations. Vacations are a good thing, but when you're taking your smartphones, tablets, and laptops on travel with you, you're exposing them to a host of risks they don't normally face.

It's no secret that crafting compelling tweets and posts will inspire a thriving and active social media community. The challenge as real estate professionals is knowing how to get potential buyers and sellers involved in the conversation. Below are six quick ways to boost social media engagement! 1.

Can you ever have too many "friends?" The answer is "yes," if you indiscriminately accept and/or initiate friend requests with your co-workers and supervisors on your personal social media accounts. Companies too, should counsel managers and supervisors regarding some of the pitfalls in "friending" co-workers, and especially subordinates.

One of the big challenges for video in social media has been that it has failed to be as easily digested. For example, Twitter and Facebook can provide quick updates in the form of a status or tweet, but YouTube videos tend to be a longer time commitment for viewers and sometimes the videos don't get viewed because the viewer doesn't have the time to invest in watching it.

Here we are again, visiting some of the core concepts of the Social Media MBA. This month I will be covering concept #8 from my series 15 Social Media Concepts to Make you a More Marketable Social Media Professional.

Last year, based on data of 5,000+ agency accounts and 1.5 million tweets, San Francisco based digital agency Cibo provided us with an interesting summary of the top 20 Twitter clients being used in 2012 . Now that we're well into 2013, it's time to take a look at which Twitter clients are popular.

Why should an association hold a conference these days? What new social PR opportunities exist in the 21st century? The conference model has changed dramatically over the last decade, with unconferences and more independent, for-profit organizations gaining increased profile and attendance-particularly when focused on social media-over traditional bodies and structures.

Creating calls to action is ingrained into the DNA of any copywriter worth their salt - but there's often a disconnect between social media and sales. Social media is about building relationships, starting a conversation and engaging with your audience - but at the end of the day, you need that audience to do something that leads to a sale.

I have written a lot about SoLoMo concepts and strategies. This month, I'll show you: How you can connect tools from each of the three categories (social, local and mobile) to create a SoLoMo customer experience. Ways that major retailer, Walmart, is successfully delivering SoLoMo marketing, providing the shopping experience today's customer expects.

Whether you're actively posting or just browsing through your social streams, things move pretty fast. A post is often there one minute and gone the next. With hundreds of millions of status updates and tweets sent every day, finding them later is next to impossible.

Thank you for being a loyal reader to the Windmill Networking blog and welcome to Maximize Social Business! Windmill Networking began with a vision spurred by my first book, Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn, to educate professionals on how they could better utilize LinkedIn for their professional careers and networking.

Utilizing Google+ business pages is extremely important for a number of reasons. In addition to recently merging Google+ and Google pages, we all know Google is the leading search engine, and therefore the integration of Google+ with search engine marketing is critical.

While with Facebook it seems to be getting harder and harder to get traffic back, Google+ is slowly growing into one of the top social media traffic generators, especially with the latest updates and design changes that show even more promise.

Are you harnessing the full power of video to extend your business-to-business brand? Ironically, many B2B marketers are huge consumers of online video while missing the boat for their own corporate branding. If you don't want to be left high and dry, it's time to step up and start incorporating video into your B2B brand strategy.

If there's one thing I've noticed about successful recruiters, it's that they tend to be super organised. Disciplined too. Much of what I've written about social recruiting has focused on raising your profile with your candidate audience, learning to engage with them more effectively, becoming perceived as someone knowledgeable in your sector - without it being a total drain on your working week!

It's been a year since I wrote my original content marketing lies post. There was no shortage of dubious 'expert' advice available then, and the flood has continued unabated over the past year. That said, there have been many great blog posts, articles, e-books, and presentations.