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Updated by Jonathan Payne on Jul 13, 2013
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Books for Social Media and Digital Marketers

Suggested reading list for social media marketers, digital marketers, community managers, and related professionals.

Groundswell: Winning in a World Transformed by Social Technologies

"If you haven't read the book, I would highly recommend you buy a personal copy and read it to get a comprehensive understanding of how our world is being transformed by social technologies and how you can take advantage of it." - Business 2 Community

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social

Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that mostcompanies can't live up to.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ig...

"What To Talk About When There's Nothing to Say," from the authors of Content Rules How do you create content when you don't have breaking news to share regularly? If you want to remain relevant, you need to find a way to converse much more frequently than when you have big news.

Youtility: Why Smart Marketing Is about Help Not Hype

"In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."-DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR "What does it actually mean to create 'engaging' content?

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

"The best book on Twitter you will ever read." -- B2B Marketing Magazine

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Hugh MacLeod Celebrates The End of Business as Usual in a Cartoon Hugh MacLeod is an artist, cartoonist, and Web 2.0 pundit whose blog,, has two million unique monthly visitors. His first book, Ignore Everybody, was an Amazon Top Ten Business Book of the Year and a Wall Street Journal bestseller.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Faceb...

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, an...

Market to win with the fourth edition of this modern-day business classic!The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales.

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Adam Metz is the VP of Business Development at Metz Consulting where he has consulted with nearly 100 companies on how to acquire, manage, monetize, and retain customers from the social Web. Metz lives in Oakland, California.

Engagement Marketing: How Small Business Wins in a Socially Connected World

From the Author: Six Simple Ideas for Small Business Marketing Buyers trust comments and reviews (even from strangers). According to a Nielsen Global Trust in Advertising Survey, only 14 percent of people trust advertising, while 78 percent of people trust consumer recommendations. When businesses interact with current customers online, these socially visible interactions feed their referral engine.

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook.