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YouTube vs. Vimeo: What's Best for Video Content Marketing? If you've ever hung out with a few video gurus, you've probably encountered the intense arguments over YouTube and Vimeo -which is better? What looks nicer? What option requires the most buffering?
YouTube is the world's biggest online video sharing site, offering millions of videos on an enormous range of topics. Whilst not a traditional marketing platform, businesses of all sizes can achieve significant success using focused videos to enhance brand awareness. What is YouTube?
It's hard to believe that just seven years ago, YouTube posted their first video. Now they bring in 800+ million unique visitors each month. With faster connections commonplace, video content marketing is constantly growing in popularity on the web. A Forrester study reported sites with optimized video content have a 53X greater chance of being on the first page of Google.
More and more companies are discovering the power of content marketing. And online video can be a powerful addition to your content marketing toolkit, giving you a unique and compelling platform to showcase your expertise and set you apart from the competition. The benefits of video are endless.
While many elements of online marketing have changed over the years, content marketing is one that has more or less stayed the same. Sure, we have different ways of sharing that content. One example is social media marketing, which has become a powerhouse and continues to grow as new platforms gain popularity.
60 million visitors a month head to Slideshare. If you're unimpressed, think about this: it's considerably less social than other networks. While users can follow others, it's primarily a center for information discovery. The most-common tags on the network are business, market, trends, research, social media, and statistics.
By Mark Sherbin published January 20, 2013 Native advertising is a disruptive technique that is positioned to change the advertising business model. It is alternatively being hailed as a breath of fresh air and a controversial, exploitative new tactic. It has, in fact, been both. For content marketers, native advertising has unique implications.
YouTube has passed over a billion unique users every month, that's almost one out of every two Internet users. Further, all of Ad Age's Top 100 brands now run campaigns on YouTube despite the fact marketers consider video content difficult and expensive to create.
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service.
Video and Content Marketing are two topics that - separately - are hot in 2012, and only going to get hotter as they get bigger. In case you haven't heard the statistic, Cisco Systems estimates that 90% of web traffic will be driven by video by the end of 2013.
Your content marketing strategy may already have a lot of moving parts-a blog, case studies, eBooks, toolkits, and webinars-but here's one more moving piece that you won't want to leave out: video. For B2B content marketing, video is a way to drive sales and leads in a vibrant and engaging way.
Visual content is making a splash in the online user experience, and for good reason. Video offers the ability to inform and entertain at the same time. Reflecting this trend, new studies show marketers are investing heavily in video content.
is becoming more than just a buzzword in the Internet marketing and SEO industries. Content marketing is a rather broad term that underscores a powerful approach to promote a business on the Web.