AdWords & Paid Search - Round Up, 12 July 2013

Google announced it is adding Google Catalogs to the creative assets brands can include in Lightbox ads. Google introduced Lightbox ads, which appear as standard display ads and expand when the user hovers over them for two seconds, last October. The ads feature a "hover to expand" call-to-action button.

Google AdWords has recently released out of beta their newest product feature, Remarketing Lists for Search Ads (RLSA). RLSA allows advertisers to combine their current Remarketing lists with search ads to bring intent, context, and audience together. What exactly does that mean?