Mary Habres
This is a iist of informative articles about getting more leads and conversions on e-commerce sites
There is a lot of buzz about content marketing. Much of it applies to business-to-business marketers that develop sophisticated lead nurturing campaigns. But content marketing is also important for ecommerce businesses. Many are experienced content marketers and don't realize it. What Is Content Marketing?
Content is actually nothing new â€" it’s been around since the beginning of time. Since the printed word became available across the globe, the amount of content has skyrocketed. Now, with digital content becoming the norm, the amount of information available has increased even more.
Ecommerce has come a long way in the past three to five years. From being something that was done by only large companies with big budgets to now being available to any business or hobbyist, the barriers to selling online have come down significantly.
Click for full infographic] So how do consumers buy online? From showrooming worries to mcommerce trends, small retailers and e-tailers have a lot of issues to keep up with these days. A new study from Shopzilla that polled Internet users about their online shopping habits has some useful insights.
