BEYONCE’S $50M PEPSI DEAL!!! – SINGER ANSWERS HER CRITICS…

Beyonce , Beyonce Health, Beyonce Let's Move, Beyonce Pepsi, Beyonce Pepsi Backlash, Beyonce Pepsi Criticism, Beyonce Pepsi Hypocrisy, Beyonce Soda, Pepsi, Soda, This slideshow requires JavaScript. Beyonce Knowles Carter had been an integral part of Michelle Obama's Let's Move health and fitness campaign, a choice which would subsequently wind up being called into question once the singer signed an intricate, $50 million promotional contract with Pepsi.

Beyonce Knowles Carter was a big part of Michelle Obama's Let's Move fitness campaign, a decision that would later be called into question when the singer signed a complex, $50 million promotional deal with Pepsi. Like Coca-Cola, Pepsi has long been criticized for targeting children (and adults) with sugary drinks that, when consumed in excess, have negative effects on long-term health.

Beyonce's Pepsi campaign was met with disdain from critics. After dancing to fight childhood obesity with Michelle Obama's "Let's Move" campaign, many thought it was hypocritical for her to shell soda, which is seen to be a major contributor to childhood obesity.

There's this weird phenomenon with Beyonce (for these purposes, let's just call it "The Beyonce Effect") where whenever Beyonce does anything, we're interested: It doesn't matter how mundane; it doesn't matter how ultimately disappointing the end result; it doesn't matter how spectacular the anticlimax. The Beyonce Effect means that you'll watch it anyway.

Singer faces her own former incarnations on fizzy drinks ad... Beyonce has debuted a new track, titled 'Grown Woman', in an advert for Pepsi - scroll down to the bottom of the page and click to watch.

Months after sealing her $50M multi-year deal with Pepsi, Beyoncé drops a brand new commercial called "Mirrors." In the video, Mrs. Carter has a rather nostalgic vision where she dances against older versions of herself from music videos like "Crazy in Love," "Bootylicious" and "Single Ladies (Put a Ring on It)."

A $50 million deal reported by the NYTimes today between Pepsi and Power Woman Beyoncé Knowles could be a portent of what's coming in the advertising arena of celebrity endorsements as artists angle for more creative control. Or she could just have taken a page from her own husband's handbook.

It's the deal designed to take her brand to all new heights. However, despite the fact Beyonce's gargantuan dealings with Pepsi Co will inadvertently shine fresh light on her philanthropic efforts, it seems not everyone is as pleased as we are for her.

By Leslie Larson PUBLISHED: 01:54 EST, 11 December 2012 | UPDATED: 02:02 EST, 11 December 2012 The hottest pop star on the planet is undoubtedly on top.

It's 4-4. Which means it's BEYONCE DAY. Beyonce loves the number 4. She wants to marry the number 4. She actually got married on 4-4. "Blue" has four letters and IV (Ivy) is Roman numeral "4". She was born on the 4th of September. And on and on.