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Updated by Stewart Rogers on Jun 03, 2018
Headline for Marketing Automation - Good versus Evil
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18 items   36 followers   157 votes   868 views

Marketing Automation - Good versus Evil

Which of these marketing automation techniques is good (ethical, useful and 'white hat'), and which are evil (unethical, bad and 'black hat'). YOU DECIDE!

Vote up anything you feel is good, and vote down anything you find evil.

Read the full story and background on this 'list poll' at http://sqz.co/f6JNw2t

Source: http://sqz.co/f6JNw2t

15

Drip campaigns - sending communications over time, automatically, via email and social networks

Drip campaigns - sending communications over time, automatically, via email and social networks
5

Scheduled posting - setting up posts and status updates to publish automatically on social networks

Scheduled posting - setting up posts and status updates to publish automatically on social networks
4

Email scheduling - setting up emails to be delivered to recipients at a scheduled time

Email scheduling - setting up emails to be delivered to recipients at a scheduled time
14

Trigger campaigns - sending communications based on activity on a website, in an email etc.

Trigger campaigns - sending communications based on activity on a website, in an email etc.
8

Rules-based lead routing - pushing leads to salespeople based on rules, such as territory or product

Rules-based lead routing - pushing leads to salespeople based on rules, such as territory or product
13

Auto lead scoring - allocating points to prospects based on their activity

Auto lead scoring - allocating points to prospects based on their activity
10

Dynamic landing pages - changing the contents of a web page based on customer preference

Dynamic landing pages - changing the contents of a web page based on customer preference
3

Tracking codes - mechanisms to track intent and interest via email and social media

Tracking codes - mechanisms to track intent and interest via email and social media
12

Multi-channel activity tracking - capture activity from the web, social media, webinars, landing pages etc.

Multi-channel activity tracking - capture activity from the web, social media, webinars, landing pages etc.
11

Social media email integration - adding social forwarding and delivery to social when running email campaigns

Social media email integration - adding social forwarding and delivery to social when running email campaigns
2

Tracking cookies - mechanisms to track intent and interest via website interaction

Tracking cookies - mechanisms to track intent and interest via website interaction
9

Progressive profiling - asking different questions in web forms at each juncture to build a larger profile

Progressive profiling - asking different questions in web forms at each juncture to build a larger profile
6

Follow-back schemes - unfollowing people that don't follow you back after a period of time on Twitter

Follow-back schemes - unfollowing people that don't follow you back after a period of time on Twitter
1

Auto-SMS - sending text messages to people who enter your database via mobile, web or other lead capture methods

Auto-SMS - sending text messages to people who enter your database via mobile, web or other lead capture methods
7

Auto-DM - sending an automated direct message in Twitter to a new follower

Auto-DM - sending an automated direct message in Twitter to a new follower
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