Coverage

Every entrepreneur I know is obsessed with productivity, but achieving the highest output for every hour you spend working on your startup requires a methodical optimization strategy that needs to be applied to all aspects of your life, from technology to physical to mental health.

When a certain New York venture capitalist recently tweeted: 'Serious question - SaaS female founders in NYC. Do they exist?' - it touched off a mini-tweetstorm. We all know that companies founded by men are not only funded much more frequently than those founded by women, but the amounts that they raise are often larger.

5 MINUTES WITH... Predictable.ly's Amy Vernon As we head into the final stretch before the Cynopsis Digital Business Summit in New York City on Thursday, April 23, we spoke with panelist and Predictable.ly Co-Founder and Chief Marketing Officer Amy Vernon about social TV, Twitter and social media strategy in general.

I've been on both sides of this double edged sword - trying to get press, and trying to get guest blog posts published. Press sounds so promising. And prestigious. But it can also be expensive and time consuming. Guest blogging on the other hand requires creating the content and some know how. The reality is, it really depends on what business you are in.

Amy Vernon spent over 20 years of her career in the journalism field before (as her LinkedIn profile describes so well) the Great Newspaper Culling of 2008. She seamlessly integrated herself into the digital age and has been a leader in the social media industry since.

In the streaming-media revolution, traditional media and tech industries are blurring at a breathtaking pace. In a ferocious battle for eyeballs, tech and media entities alike are scrambling to come up with daring ways to reach consumers. No longer do "tech companies" simply produce software and computers.

In part four of Danny Brown's Future of Content series, Amy Vernon, David Kutcher, and Tonia Ries share their thoughts on the topic of pure blogging.

While LinkedIn is certainly a great platform for updating your résumé and interacting with colleagues, the richest and most in-depth discussions in your field are likely occurring on Twitter. 

How can I post, tweet and actually do work? Especially when I am starting up, or running, a business? Can't someone else do this for me? How do I even choose a firm to do my social media?Let's get practical on how to post, tweet and work...with advice from me along with some of the best advisors in my network. Here are the key points on how to have a social media presence and a life in addition to working.In one word - Focus! And then, a few details on how to move towards the focus -Alignment - "Begin with the end in mind." - Stephen Covey
Brand/Marketing Plan - "What is your b

“I do stuff on the internet” is one of the ways Amy Vernon describes her work.
She does a lot of stuff.
A former Miami Herald reporter who later worked as an editor at several newspapers before moving...

G2 Crowd asks what trends we've been seeing in the social media management space.

Geckoboard and Mention bring you the scrumptious marketing secrets behind some of the most interesting brands on the web.

A new report from G2Crowd looks at the top social media management tools, including insights from industry experts.

The 2015 Shorty Awards finalists. I'm on the list under "Business Blogger". Perhaps the first and last time I'll ever be on a list with Chris Pratt

If you need further evidence of social media's omnipresent influence nowadays, take a gander at We Are Social's 'Digital Statshot 002' report, which reveals that there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile.

Debossified podcast #8, on how to throw off the shackles of your j.o.b.

Let's face it: you've got a plentitude of people to follow on Twitter for the latest SEO, digital marketing, and social media news and insights. That being said, there are plenty of folks out there who are "fluffy"--their feeds are full of the types of articles you would expect to see in 2012.

Want to know what I love most about Twitter? The people. Reading tweets from my favorite thought leaders gives me such inspiration. That's why I'm thrilled to announce the top 150 thought leaders to follow on Twitter in 2015.

Personalization is the top trend for 2015. Its involves giving everyone a more personalized experience on the web. And, as algorithms of social media get more complex, they can predict the content of interest to you and then give it to you.

On Facebook, your newsfeed is customized to you and doesn't look like everyone else's. It is based on your friends and likes. If you're signed into Google when you do search, your search results may well be slightly different than someone else's. When you sign into Reddit, you are seeing content on the front page, which is from the subreddits you subscribe.

Twitter is one of the most tantalizing technology stocks around. Although it can still be regarded as a young company, Twitter (NYSE: TWTR) has established itself as a societal force. The eight-year-old San Francisco-based social media dynamo boasts 284 million users and a growing reputation from Tucson to Tokyo as a reliable source of information.