An example of a company that goes to great lengths to define and communicate their brand promise and brand values is Agilent Technologies. Brand promise and brand values are in all of their communication, and it is built in to the performance management and reward and recognition systems. Employees have superior knowledge of the brand and the products and services offered, they are passionate about what they do, and that knowledge and passion is used to improve customer service and sales.
Some time ago, I shared a list of questions to effectively solicit feedback and stimulate Engagement in your teams. I found this video where John Baldoni, Leadership speaker and author of "Lead with Purpose " shares 3 other questions to create Powerful Engagement. Engagement begins with a sense of purpose.
