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Your technical SEO is the first step to any SEO strategy. Your website's appearance is key to increasing organic traffic, ranking keywords, conversions, and overall SEO success. The principles of technical SEO are more important than ever, regardless of the industry in which your company or brand is located. Google has announced the launch of itsGoogle Page Experience UpdateThis includes page experience signals, which are a ranking factor.Launched May 20, 2121
Poor link structure can lead to poor user experiences for search engines and humans. It is important to check for several factors.
You'll also want to make sure that your website is clean of crawl errors. Crawl errors are when a search engine attempts to reach a page of your website, but fails.
Screaming Frog and Deep Crawl are all options. There are many tools available to assist you. After crawling the site, check for crawl errors. This can be checked with Google Search Console.
You should ensure that your site does not contain duplicates or thin content. Duplicate content may be caused by many factors. These include page replication using faceted navigation, multiple versions of your site live, or scrapped or copied content.
In 2014, Google declared that HTTPS protocol would be a ranking factor. In 2021, if you still have a site that is HTTP, it's time for you to switch.
XML sitemaps inform search engines about the structure of your site and what to index in a SERP.
A sitemap optimized for XML should contain:
All new content added to your website (recent blog posts or products). Please enter.
Only 200 URLs are available in the status "Status"
You should not have more than 50,000 URLs. To maximize your crawl budget, multiple XML sitemaps should be created for sites with more URLs.
Google's new page experience signal combines Core Web Vitals and their existing search signals. These include mobile-friendliness (safe-browsing), HTTPS-security (security), and intrusive interstitial guidance.
To ensure you’re putting your best technical SEO foot forward, turn to the SEO experts at One Design Technologies. Without further ado, here is our ultimate technical SEO checklist.
