Social Media Tips and Suggestions

Always make an effort to show gratitude toward people who share your content, RT you, etc. It goes a long way to building relationships!

If you truly want people to take action, you have to provide a reason they should take action, and then strongly request they take that action. Otherwise, they'll ignore you. People don't read minds!

Always have analytics tools/software attached to your social accounts and blog. Monitoring your analytics and making adjustments is the only way to make progress at a good pace.

Not all content is created equal. Focus on providing high quality content rather than a high quantity of content. High quality content will bring in more good traffic, more subscribers, and more leads.

It's rarely about you. Don't use social media as a podium to announce every single thing your business is doing. Converse, converse, converse. Listen, listen, listen. Your customer should be doing far more talking about your business than you.

Always include an email subscription form on your blog. Your email list is eternal; your social media connections are not.

Don't just focus on creating new content. Make sure you share your new content and reshare your best stuff. Decide on how you split your efforts - create vs promote vs collaborate

Search Quora and similar Q&A databases for keywords related to your industry. Great way to generate content ideas.