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Updated by Ryan Campbell on Jul 10, 2013
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Insightful tools, and applications for GeoMarketing

MapInfo Professional Journal |

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Advance with Geomarketing

The practice of geomarketing has been around for many years, with common applications including territory planning, pricing, retail location mapping, distribution, and media planning. Recently, more powerful technology around location intelligence has enabled industries to use geography in new and creative ways.


Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including from sampling, data collection, analysis, and presentation. Geomarketing Services related to routing, territorial planning, and site selection where the location is the key factor for such disciplines.

10 Mapping Tools for Local Websites

"Where are you located?" is a question often asked by potential customers on the phone. Your website can do a picture perfect job of answering this question by using any ...

Free Esri Bookstore App Now Available

Get Esri GIS Publications on the Go Redlands, California-Esri announces the availability of its Esri Bookstore app, providing easy access to a variety of geographic information system (GIS) publications digitally. Available for free from Apple iTunes and the Google Play store, the application supports Apple- and Android-based mobile devices.