Mobile internet usage is set to overtake desktop Internet usage by the year 2014. This dramatic change will come with an entirely new change as well – how people browse the Web on their mobile devices. By learning how Internet content is consumed on mobile devices, you can learn how to leverage paperhelp reviews market and remain relevant. Here are 7 Trends in the Mobile Web and SEO landscape worth taking note of:
Mobile Type-Search
Using a traditional keyboard to type in search terms is usually easier and quicker than on a mobile device. This means that mobile searches will see shorter keyword strings which more heavily rely on such tools as Google Suggest or predictive kingessays review text. This is likely going to influence content optimization and how link building is carried out.
Voice Search
With the new Apple iPhone Siri and Google Voice Search, the rise of
voice search will only continue especially on mobile devices. Voice search makes searching quicker and easier and will likely be adopted by the majority of mobile web users. When doing a voice search, users tend to use a more conversational approach. For example, a normal desktop search will read like “best restaurant New York”, but a voice search will likely be something like “I am looking for the best restaurant in Brooklyn, New York”. It is easy to see how this kind of search is going to influence
keyword targeting.
Image Search
Google Goggles allows image search with photos taken on the fly using a mobile device. It is now possible to even take a picture of a restaurant and find online customer reviews or take a picture of a book in a bookstore and compare prices online. Optimizing content and imagery for this form of search will become increasingly important as time goes by.
Industry Trends
Current mobile Internet data from FreshEgg shows that mobile traffic varies with industry with travel taking
up the biggest chunk.
Sociability
The “Searching turning social” talk over the recent years continues to show that mobile Internet access to socialize has surpassed desktop social use at 91% compared to 79% for desktop. Engagement with individuals and groups on a more social level is becoming increasingly important across all industries and those not listening to this “social talk” are missing out.
Geo-Targeting
Google increasingly uses geo-location to enhance both the functionality and search results especially on mobile devices. By making your website more “local” when it comes to search, you are going to benefit from Google traffic as well as the offerings that apps utilizing geo-location have to offer.
Immediacy
According to a recent Google spokesperson, stats from ebooker.com and easyJet.com showed that 70% of mobile hotel bookings are same-day check-ins while 38% of mobile flight bookings were
departing within 10 days. This shows an immediate-requirement trend for the Mobile Web and especially the travel market. This will clearly influence the content and offers that are displayed to mobile web users.
The Mobile Web is still in its infancy, but given the rate of adoption and innovation that we are seeing in this area, it deserves attention. By learning to evolve their approach to this new Web innovation, Internet marketers will remain relevant well into the future of Mobile Web.
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