Bernie Borges
Articles I like about Social Business.
The modern CMO must surround herself with people whose skills complement hers. She may not be as experienced as others in specific elements of modern marketing such as social intelligence or inbound marketing. Diplomacy calls for humility and the willingness to empower her team to bring those skills to the forefront to produce results that benefit the business.
After reading Viveka von Rosen's excellent book, LinkedIn Marketing: An Hour a Day, and discussing how to make LinkedIn work better for you on my podcast with her, I decided to spruce up my LinkedIn Company Page. I have a ways to go, but focusing on the Home tab which included making and uploading a banner image was a good start.
The latest from Michael Brenner (@BrennerMichael). Vice President of #Marketing and #Content #Strategy @SAP. Managing Editor for @Biz_Innovations. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider. West Chester, PA
Real-Time marketing is on the tip of every brand marketer's tongue. It is emerging as a core tactic and capability for in sophisticated marketing organization all around the world. Unfortunately, the adoption of real-time marketing is marred by a great deal of confusion. Marketers are asking: What is it real-time marketing exactly?
