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Updated by Nick Kellet on Nov 13, 2015
Headline for 21 Reasons Blog Post Series Rock
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Nick Kellet Nick Kellet
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21 Reasons Blog Post Series Rock

Source: http://blog.list.ly/2013/07/09/21-reasons-blog-post-series-rock-plus-a-hack-video/

16

Series build anticipation and leave people wanting more

Series build anticipation and leave people wanting more
21

Series answer specific needs (and let people find you in their moment of need)

Series answer specific needs (and let people find you in their moment of need)
18

Series are quicker to write (500 Word Posts are easier than 1500)

Series are quicker to write (500 Word Posts are easier than 1500)
15

Series can always be summarized and repurposed as slides

Series can always be summarized and repurposed as slides
14

Series can grow once you begin (as you expand your idea)

Series can grow once you begin (as you expand your idea)
1

Series spread your net wider

Series spread your net wider
20

Series appeal to skimmers: Short Posts / Long Series

Series appeal to skimmers: Short Posts / Long Series
19

Series are faster to load

Series are faster to load
17

Series bring you returning visitors

Series bring you returning visitors
13

Series drive up email subscribers

Series drive up email subscribers
12

Series expand your reach (via guest posts)

Series expand your reach (via guest posts)
11

Series give a longer window/runway to establish your voice

Series give a longer window/runway to establish your voice
10

Series give you great analytics to learn what works best

Series give you great analytics to learn what works best
9

Series have a more focussed impact on SEO

Series have a more focussed impact on SEO
8

Series help you simplify the complex

Series help you simplify the complex
7

Series let you establish yourself as an authority in your niché

Series let you establish yourself as an authority in your niché
6

Series let you repeat core messages

Series let you repeat core messages
5

Series make your content accessible in a non-linear way.

Series make your content accessible in a non-linear way.
4

Series produce more page views

Series produce more page views
3

Series reward loyalty

Series reward loyalty
2

Series self serve beginners and experts to find their level

Series self serve beginners and experts to find their level