This title is MOST exciting because Content Marketing World is the very first place anyone, including author and founder of the event, Joe Pulizzi will see the book in print! Learn from the "godfather" of content marketing in this brand new book!
"In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."-DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR "What does it actually mean to create 'engaging' content? Jay Baer is the opening keynote for the event and assisting in a pre event workshop on agency services.
Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by c-suite executives and implemented by savvy marketing professionals. Author Andrew Davis will present both a workshop and breakout session at CMWorld.
