CAN-SPAM Compliance Best Practices

Follow these CAN-SPAM best practices to sustain your compliance while using email marketing.

• Do not use deceptive subject lines
• Do not harvest email addresses
• Do not use false header information
• Always include a postal address
• Offer an opt-in option
• Promptly honor opt-out requests
• Never share email addresses of unsubscribed recipients
• Identify any explicit material
• Allow users to choose types of emails