Pam Kozelka
This list contains books that will be available at Content Marketing World because their authors are speaking at the event. These authors share their time and expertise during CMWorld to make sure that you have the best experience and get all the information you need to go back and implement a content marketing plan in your business. For more info contentmarketingworld.com
This title is MOST exciting because Content Marketing World is the very first place anyone, including author and founder of the event, Joe Pulizzi will see the book in print! Learn from the "godfather" of content marketing in this brand new book!
Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscovered talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by c-suite executives and implemented by savvy marketing professionals. Author Andrew Davis will present both a workshop and breakout session at CMWorld.
"This book is more than a 'how-to' guide. It explores the fundamentals of how marketing has changed in the digital era - and how to master one of the key platforms for building credibility and new business with a thriving community. I will use it as a desktop reference."
Co-authors Robert Rose and Joe Pulizzi, both of the Content Marketing Institute, show you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book will give you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
"In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."-DAVID MEERMAN SCOTT bestselling author of The New Rules of Marketing and PR "What does it actually mean to create 'engaging' content? Jay Baer is the opening keynote for the event and assisting in a pre event workshop on agency services.
"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. Mitch is the opening keynote for the Financial summit on Sept 12th.
Lee Odden is a true leader in SEO. Learn to plan, implement and scale an optimized and socialized content marketing strategy.
"What To Talk About When There's Nothing to Say," from the authors of Content Rules How do you create content when you don't have breaking news to share regularly? If you want to remain relevant, you need to find a way to converse much more frequently than when you have big news. Learn more from Ann Handley at her sessions at CMWorld!
"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book...then give it your CEO.
"Valuable content is the focus of all successful marketing today. This book tells you why this is true, and how to play in the new game." --Charles H Green, author of The Trusted Advisor "[I]f you're getting started with content marketing...check out the Valuable Content Marketing book and add it to your library.
