MozCon 2013 Speakers

Really Targeted Outreach - Monday, 7/8 - 9:30am - 10:00am: We’ve all sent guest post pitches and "link building requests" and begged for precious links any way and anywhere we can. But, that simply isn’t marketing. We have all the tools for a better way of finding our audience and determining what they love. Richard will show you a data-driven approach to marketing your brand to your target audience. No more guesswork, you’ll know exactly how to get the right eyeballs on your content.

International SEO and the Future of Your ROI - Monday, 7/8 - 10:00am - 10:30am: Take a bold step into the international market. Aleyda will walk you through how to calculate the possible ROI of international sales, how to sell it to your boss or client, and the practical how-tos of international implementation on your site.

Simplifying Complexity: Three Ideas For Higher ROI - Monday, 7/8 - 10:50am - 11:50am: One of the awesome realities of our existence is that we have to deal with a lot of complexity. Often the natural response to that is to try and overpower that with even more complexity. In this session, we'll apply the Occam's Razor to three user cases and learn practical tips.

Wordless Wednesdays: How to Swaggerjack the Power of Visual Memes - Monday, 7/8 - 1:20pm - 1:50pm: Image-heavy, responsive websites are all the rage, but can be problematic for SEO, load times, and other inbound marketing concerns. But how does this balance out with the popularity of images-based memes like "Wordless Wednesday"? Lena will examine these visual memes and their impact on traffic, and she'll talk about how you can parlay the power of visual memes into serious search and traffic results.

Rapid Fire Link Building Tips for Your Content - Monday, 7/8 - 1:50pm - 2:20pm: You've built your content and made it King. Now what? Ross teaches you how to take your content and turn it into links for your site. Whether you're just hunting for backlinks or building up social shares, you'll find all the tips to get your community engaged and building those links for you.

Hot Off the Press: 2013 Ranking Factors - Monday, 7/8 - 2:20pm - 3:00pm: Moz's data scientist Dr. Matt walks you through the 2013 Ranking Factors. He'll be breaking down Google's cutting-edge ways of how they figure out if your pages are relevant beyond keywords. You'll walk away with an understanding of the data and the knowledge to craft a sound SEO strategy.

Strings to Things: Entities and SEO - Monday, 7/8 - 3:00pm - 3:30pm: In the last year, Google and Bing have both indicated a shift to entity-based search results as part of their evolution. Google has unscored this point with rich snippets and Knowledge Graph, and Bing has now upped the ante on personal search results with Bing Snapshots. Find out how you can adopt strategies to stay ahead of the curve in the new world of semantic search results.

The Mobile Content Mandate - Monday, 7/8 - 3:50pm - 4:20pm: Do you think "no one will ever want to do that on mobile"? Chances are, someone already wants to. Karen will discuss why you need to deliver content wherever your customer wants to consume it — and the risks of ignoring mobile users. She'll also explain how to start your mobile content strategy, define what you want to publish, construct the relationship between your mobile and desktop site, and evolve your editorial workflow and content management tools.

Building a Better Business with Digital Marketing - Monday, 7/8 - 4:20pm - 4:50pm: Extraordinary businesses and communities are built with a higher purpose than just making money. Mack will walk you through how you can achieve bigger objectives for your clients or for your own business. Using the power of digital marketing tools (along with passion and hard work), you'll learn how to shape and foster your company and the community around it.

The 7 Heavenly Habits of Inspired Inbound Marketers - Monday, 7/8 - 4:50 - 5:20pm: Curious about how some of the world's best inbound marketers work? How do they come up with ideas for content? What's their policy on handling Twitter mentions? How much do they really spend on A/B testing? Dharmesh will walk you through these habits and more.

Building a Winning Video Marketing Strategy - Tuesday, 7/9 - 9:00am - 9:30am: Phil's going to guide to you through the process of building a video content strategy from inception to launch. He'll explain the creative and technical tactics required to win the internet with video. By the end of this session, you'll know where to host your video, how to optimize it, what kind of content you should be creating, and how to get professional quality returns without spending a fortune.

The Next Generation of Mozscape - Tuesday, 7/9 - 9:30am - 9:45am: As we crawl the web, collecting data, our Mozscape has run into a few pitfalls as we've grown. Phil's been working on an incremental indexing for the next generation of Mozscape, and he'll give you insights on how this faster, fresher, and scalable index will be useful to you.

How to Moz Lingo: Cross-Team Communication When Crisis Hits - Tuesday, 7/9 - 9:45am - 10:00am: Mozzy does not alway mean bright and shiny. Sometimes things go south, and it's these times when good communication across all teams, technical and not-so-technical, is critical. Carin brings the tactics she's learned about effective crisis management after surviving a few storms as a technical manager on the Mozscape team.

Empower Your Customers to Become Your Evangelists - Tuesday, 7/9 -10:00am - 10:15am: You have the power to turn customers into one of your strongest, most cost-effective marketing teams. By creating great experiences for customers during good times and bad, they'll share their successes and demonstrate the value you've given them to a broader audience, much to the delight of your marketing and customer service teams.

Engineer Your Life: Agile for Work and Play - Tuesday, 7/9 - 10:15am - 10:30am: Agile development, it's not just for software companies anymore. Miranda will show us how you can use an agile process to plan anything from side-projects, marketing launches, and personal improvement goals. You'll come away with templates and processes to try in your own team or at home!

Let's Play for Keeps: Building Customer Loyalty - Tuesday 7/9 - 10:50am - 11:20am: We all know that customer loyalty is a key ingredient in building brands, hitting revenue goals, and cultivating a community. Joanna will walk you through how the landscape has changed, and she'll leave you with tools and tips on how to build customer loyalty that lasts.

Ecommerce SEO: Cutting Edge Tactics That Scale - Tuesday, 7/9 - 11:20am - 11:50am: Fight Panda and other modern SEO realities by using the best on-page techniques and content strategies for your ecommerce site. Adam teaches you how to sustainably improve your click-through-rates as SERPs become noisier and properly prepare for G+ and Graph Search. Then he'll round things out be giving practical advice on how to build your ecommerce team and work flows.

Building Your Business: Relationship and Other Critical - Tuesday, 7/9 - 1:20pm - 1:50pm: Ever dealt with a difficult client or a boss who just didn't understand? Brittan teaches you essential relationship building skills and tips and tricks for making your business interactions smooth and easy. Whether you're always putting out fires or pitching new ideas, you won't want to miss this.

Win Through Optimization and Testing - Tuesday, 7/9 -1:50pm - 2:20pm: Kyle shares his knowledge from the frontlines of the most intense web campaign to date: the 2012 US presidential election. His team won big for Obama with a data-driven approach. Kyle will explore tactics like how they increased donations by 49% and help you implement these wins for your site.

How Gender and Cultural Differences in Web Psychology Affect the Customer Experience - Tueday, 7/9 - 2:20pm - 2:50pm: Are you missing half your audience? Your site may be giving off the wrong psychology signals and causing potential customers to click away. Nathalie covers how gender and cultural differences impact your business and winning tactics to change the message and convert more customers.

Breaking Up with Your Keyword-Based KPIs - Tuesday, 7/9, 2:50pm - 3:20pm: Raise your hand if you hate (not provided)? Annie shows you how to raise your battle cry by finding your keyword data elsewhere. By changing your focus from (not provided) to what your landing pages can tell you, you'll be able to audit your site even better than before.

End-to-End Local Optimization - Tuesday 7/9 - 3:40pm - 4:10pm: The paradox of Local Search has always been that it's one of SEO's most time-consuming areas, and yet, the businesses who stand to gain the most have the smallest budgets and limited internal resources. Whether you're an agency serving SMB clients or a large brand with hundreds of locations, scaling your efforts is critical. Learn how to increase the efficiency of your Local optimization process with these tips and tools from David.

Next Level Local Tactics: Making Your SEO Stand Out - Tuesday, 7/9 - 4:10pm - 4:40pm: Competing against giant brands in the Local SEO space can be daunting, but Dana's here to turn your epic battle into an epic win. She'll show you how to put personality into your local search efforts so that local searchers want to know who you are. Dana's practical tactics and advice for thinking around the problem will crank your creativity up to 120%.

Cater to Your Audience via UX - Tuesday, 7/9 - 4:40pm - 5:10pm: User experience is critical to making your audience feel your site, services, or products are for them. Allison will use case studies to show why UX matters and how it conveys respect for your customers. Then she'll deliver tactics and advice she learned while working on MailChimp's redesign.

Living in the Future of User Behavior - Tuesday, 7/9 - 5:10pm - 5:40pm: As the technology space constantly changes, users and their behavior adjust with the tide. But what should we do? Will takes a look at where the trends are going and gives you the tactics and tips to keep up and maybe get ahead of the game.