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Updated by Chris Taylor on Nov 28, 2013
Chris Taylor Chris Taylor
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PR, marketing, digital communication & media relations

Where Do The Lines Between PR And Marketing Meet?

Marketing and public relations (PR) are often lumped together as the same thing in the modern world. There are degrees available to study that classify the two things as part of the same, while those who work in the industry can have a tendency to lump them together.

How Can Businesses Increase Their Brand Awareness

For a lot of companies, branding is everything. It is what makes them recognisable and a household name. Apps have been created on smartphones as games where people guess the name of the brand from looking at a section of it. The power of branding is huge and it's important to get it right.

SMS marketing: Why texting will continue to reign supreme

Mobile technology is advancing at such a rapid rate that the mere thought of having instant access to personal emails, social media accounts and premium applications in the palm of your hand would have been unheard of ten years ago. Now, all this and more is achievable with a single touch at an affordable price.

SMS Surveys and Data Capture Form example

We are excited to announce the launch of our Messenger Surveys and Data Capture Forms tool. This new innovation allows businesses to create their own mobile optimised surveys and forms to send directly to customer's mobile phones. Sent via a link in a text message, this provides an elegantly simple way for information to be completed by your audience and returned to you.

How To Go About Calculating The ROI Of Social Media Marketing?

With social media marketing now one of the top routes used for promoting a brand and driving sales, it is important that companies makes the most of it. However, how do you know if what you are doing on the likes of Facebook, Twitter and Google + is paying off?

Is social media important for councils and other local groups?

Social media is a great way to keep in touch with people. Businesses have long been using it as a way to connect with their customers and find out what they think to the company. So with that in mind, is it a good idea for local authorities, public facilities and other government groups to embrace the social media craze?

Send Bulk SMS Worldwide - UK and International SMS Marketing Rates

UK and international mobile message rates We will match or improve on any prices - just ask! We offer the most feature rich, reliable and secure SMS text service at a very fair price. Our web software is 100% free forever, you simply purchase top-up SMS text messages as required.

Cheat sheet: How to increase brand awareness [Sketchnote]

The internet is awash with reams of advice, tips and information on how to do just that, but no matter what your industry, product or service, increasing your brand reach to your target audience is achievable through one single objective: Solve people's problems. Your content should be doing just that, solving the problems that your audience has.