Google ranking factors

All of us are aware that lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows them all, most contain a lot of myths. Google algorithm keeps on changing rapidly with the discovery of new ranking factors. Hence, to be at the top of the search engines we must have post or pages with value addition, relevancy, understanding of the intent, freshness, analysis of competitors, and recommendation from other sites. We should ensure that our website looks right on each device and owns a brilliant user experience.

With ever-changing technology, staying ahead in digital business is not at all an easy task. One needs to keep an eye on the latest trends and concepts, which would yield more profit in less time. A landing page is one such important tool, which would help you earn more potential leads and conversions needed for the success of any marketing strategy for online business. Search engine optimization is the strategy by which we get the landing page at the top of the search engines. For this, we need to ensure that the landing page has appropriate keywords, rich content as per the intent of the visitor, HD images or videos, and seamless navigation even on a small screen.

E-commerce platforms have experienced an exceptional global traffic upturn, surpassing even holiday season traffic peaks. As per researcher’s retail websites have generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2020. This is of course due to the pandemic which has strained millions of people to stay at home in order to stop the spread of the virus. Due to many shelters at home, consumers have turned to the internet to procure ordinary items. Website visit is up by 75% year-over-year and order count is up by 57% for the same time period. Nowadays, the success of an e-commerce website doesn’t solely depend on product quality; there is a range of other factors at play. The mantra for e-commerce is “what appears fascinating, will be sold out first”.

Since the arrival of world wide web, websites have morphed into digital workspaces and now serve as key factors for business transactions. What looks like a set of web pages, has a diverse team behind it working constantly to flourish the domain. A set of professionals are required to look over the visual details, the functional aspects and to keep the website running and thriving. While there is a lot of lucrative knowledge and skills involved in the whole dynamic, one of the few ways to ensure that the hard learned skills are bearing fruits is a website’s SEO ranking. The internet in itself is gigantic, there’s no way for anyone to measure its range, it seems limitless. Bits and pieces of anything once put up here floats in this endless vacuum, that is why trust and security are key factors for businesses to bloom in digital spaces. Big organizations depend on branding security to attract customers and google, the big bull, has been addressing this need for protection for quite some time now.

Online marketplaces and shopping platforms have been around for a longer time than one contemplates. It is during the former decade that consumers and brands developed an appreciation for an online presence, eventually making eCommerce a booming market. With established brands prioritizing online shops over their traditional physical stores, the need to connect with customers on a personal level has become the ultimate agenda. Self-advertising is vital to withstand the immense competition in addition to creative ways to constantly represent the brand image on the grounds of survival. Several big businesses and acclaimed stores experienced major downfall due to their denial for the need of online brand marketing, few even declared bankruptcy. Despite the influx of brands optimizing every resource of marketing their business online; when one talks about luxury brands, not much evidence of online marketing surfaces immediately. When was the last time you saw an advertisement for Rolls Royce or Lamborghini? Yet everyone seems to be well aware of their brand value and prestige.

Technology blossoms from the cravings of individuality and constructing around the advancements that have changed the way we function altogether, it is very easy to state that we have travelled a long way. The hunt of uniqueness has led to creation of apps that could run on specific devices to apps that could run on almost all devices. These developments have managed to caress the short list of progressive and responsive web apps too. Given the increased complexity of any methodical options, short or small and to address the difference as well as importance of both responsive and progressive applications; we have deduced an extensive comparison between both to help you choose the correct functionality to build on. The realm of criticizing both the possible choices was solemnly the genuine factors that play a crucial role in a website’s growth. All the topics discussed above are crucial for any online business to grow and prosper. There is no definite answer as to what comes from this debate because your lean towards any of these two web page applications is strictly based on your requirements as a business.

You can label schema markup as a form of structured data or microdata. You can also think about it as a simple code that you add in your website’s HTML which inturn displays more information on those specified keywords in SERPs. This makes your search engine appearance more interactive while cloaking your brand as more responsive and credible. You can drive significantly more organic traffic on your website by this simple and easy trick up your sleeve. HTML of your website will tell the browser to display a certain logo or design in a specific location on the website. It won’t mention any more detail about the design or logo itself. Schema markup on the other hand will help in comprehending the same data more intelligently and make your content more efficient than it already is. A more intricate determination of your content makes search engines trust your data more and rewards you with higher placement in SERPs.

As a brand you have a richer plethora of practical and constructive data than you can parade on the landing page. Segments like testimonial, positive reviews, video clips, graphics, pictures can serve as a turning point in your campaign. Mentions of social backings and initiatives define your indulgence in the modern day world while creating a sentimental approach. Given that you have hands on sorted out data from your precisely structured forms, you can manage to create a feel and aura for the majority of your audience. People can easily make a purchase from the sellers who are already serving people with similar taste, common interest and people who sound like them.

When we think of design we think of artistic expression, creativity and individuality. Designs can fall into categories such as conceptual, abstract, contemporary and many others. The idea or vision of an appealing design can be stated as very subjective. Which is where the humongous question arrives; how to create a flowing design while keeping check of necessary elements such as visual identity, user interface, user experience, packaging, advertising and overall harmony? It is a common question from entrepreneurs, marketing firms, independent designers and industry practitioners,

There have been more than few enhancements and innovations within the digital realm. Facebook, Instagram and Twitter are no longer the only bulls of the web market. Although these kingpins serve to few of the most huge and diverse user base, there have often been times that companies have always wanted something more even after flourishing on these platforms. This is mainly because these websites, despite their constant updations in terms of interface and usability, are what they started as; a social media platform. Of Course you find the options to make sales directly or ways to connect with users more intimately but they all lack the touch that can make users feel more connected to brands, something that could make users appreciate all the time, energy and money that they have bestowed upon the company. There is only so much value that you can provide to users on a deeper level from these platforms.

As we all know, a website has the potential to help skyrocket your online success, depending upon the pre-requisites, such as design, content, and services offered in and by that particular site. We understand the importance of a website even in this day and age and understand the fact that success within the sector usually is a result of investing a huge load of money over the development and maintenance of your website, just to hit it across the baseline and not out of the ballpark. Given that you are financially flourished to invest huge chunks of capital to design the website that you envision then, we priorly inform you that a developer can help you customize your website building process with respect to your requirements.