Online business is all about content and SEO. However, just having good and thoughtful content and SEO is not enough. The customers must get the relevant information about your business or product, reviews, posts, photos, contact details, and others in google search before they get onto your website. Here Google My Business plays a crucial role. GMB works by indexing your relevant content for reliability and evenness across google search and maps. GMB owns the credit of offering a rapid and user-friendly platform for products, brands, organizations, artists, and businesses to maintain their online presence with google. Let us understand what is in it that makes Google My Business a preferred choice by digital marketers when it comes to play with content for promoting your business and to create an exceptional online presence.