Over the past few decades, a global movement has emerged to
demand environmentally sustainable products, and the trend of Sustainable fashion strategy is
one of the most important trends at the moment, due to the alerting of
societies and scientists to the negative impact of frequent consumption of raw
materials on the environment and the planet, however, does not meet all
companies selling fashion products. Sustainable fashion strategy has increased pressure
on the clothing and fashion sectors, imposing restrictions on these large
companies that may only be interested in making profits, and in return, some
companies in the fashion industry are interested in sustainability as a major
issue and are making intensive efforts to integrate them into their marketing
strategies.