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Updated by Shawn Ellis on Jun 24, 2013
Shawn Ellis Shawn Ellis
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Favorite Sales Books (Books on Selling)

What book on sales/selling has been most influential in your own career? Feel free to add to the list or rate the books that appear here. Need an expert sales speaker for your upcoming meeting? See:

To Sell Is Human: The Surprising Truth About Moving Others

"A fresh look at the art and science of sales using a mix of social science, survey research and stories." -Dan Schawbel, "Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment." -Bloomberg "Excellent...radical, surprising, and undeniably true."

The Challenger Sale: Taking Control of the Customer Conversation

"The history of sales has been one of steady progress interrupted by a few real breakthroughs that have changed the whole direction of the pro­fession. These breakthroughs, marked by radical new thinking and dra­matic improvements in sales results, have been rare. . . .

The Sales Bible: The Ultimate Sales Resource, Revised Edition

Gitomer, a former salesman who is now a consultant and journalist, shares his tips on how to be a successful salesperson. He provides motivational advice and practical techniques for initiating, maintaining, and closing a sales presentation.

SPIN Selling

"Essential for everyone involved in selling or managing the sales function." -- Journal Of Marketing Management --This text refers to an out of print or unavailable edition of this title.

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

With his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands."

Selling to Big Companies

""Jill Konrath offers refreshing insights on how to approach big companies, engage their busy executives, uncover what makes a difference and create substantial value. This book takes the mystery out of selling to these corporate behemoths.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even...

"...thought provoking book" (, February 16th 2009) --This text refers to an out of print or unavailable edition of this title.

Influence: The Psychology of Persuasion (Collins Business Essentials)

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

"In this crazy busy world of ours, Jill Konrath's strategies are just what sellers need to be successful with today's frazzled decision makers." -Michael Port, bestselling author of "Book Yourself Solid, The Contrarian Effect," and "Think Big Manifesto" "How do you feel when a salesperson says: 'I want to tell you about my product'?

Endless Referrals, Third Edition

The definitive guide to turning casual contacts into solid sales opportunities In this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell.