Stephan Marais
Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases. According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Content marketing -- creating and distributing relevant content to attract, acquire, and engage your target audience -- has become a popular marketing tactic over the past few years.
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other look at the list of speakers, or the keynote presenters. Across the dozens of events I attend every year, I have seen or used almost all of these metrics myself.
There's no real guidebook for a perfect social media marketing career - or at least I haven't found one yet. There's no quiz you can take to make sure you're covering all your bases, engaging your audience, timing everything perfectly and - on top of it all - delivering amazing ROI.
Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out "People Talking About This" number to negative data and engagement stats.
Ekaterina Walter | June 19, 2013 | Comments Typing #hashtags into status updates on Facebook is popular with users, but nothing happens when you click on them - adding one is a kind of social media in-joke that parodies the hashtag's ubiquity on Twitter, Tumblr, Instagram, Flickr, Google+, and other networks.
Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination.
Facebook announced the launch of two new Open Graph tags for publishers and journalists (OG:Publisher and OG:Author). These allow publishers and story authors to get more organic likes and follows. "As mentioned in our documentation, media publishers should include Open Graph tags in their article's HTML to generate better previews of their content when shared on Facebook," notes Facebook's Voja Katich in a blog post.
By Jennifer Saba (Reuters) - Facebook Inc introduced video for its popular photo sharing application Instagram in an attempt to go to head-to-head with rival Twitter. The world's No. 1 social network said on Thursday its more than 130 million Instagram users can now record and post 15 second videos on the platform.
Kevin Systrom had barely finished showing off Instagram's new video features when several brands started posting their own clips. Lululemon was one of the first out of the gate with a video showing a woman doing yoga in different locations. Burberry and Charity: water posted videos as well.
