Confluencr

A leading Influencer Marketing Agency in Mumbai with an influencer network in 16 countries including India. We scale businesses using Youtube and Instagram Video Campaigns that actually influence brand preference and conversions.
https://confluencr.com/blog/

A leading Influencer Marketing Agency in Mumbai with an influencer network in 16 countries including India. We scale businesses using Youtube and Instagram Video Campaigns that actually influence brand preference and conversions.

For both the B2B and B2C marketers, efficiency and effectiveness both matter when choosing marketing channels. As social media platforms started providing access to a huge audience that is targetable at a micro-level, countless brands started competing in a battle for the consumer’s attention. This competition has caused the billions of internet users to deal with a flood of information and crowded feeds on social media. For brands, it is getting increasingly difficult to make their voice heard and the costs of advertising on social media are continuously rising while organic reach is pretty much dead.

Today, anyone can become a YouTuber. With one-click access to the internet, it is easy for people to put their content out. This is why youtube has become a platform where people can monetize their content in the video form and a few are successful enough to make a living out of it. To become a successful YouTuber, there are certain basic guidelines that one needs to follow. It is important to differentiate between what works & what doesn’t. Also trying different strategies to analyze what will make your channel grow is important.

Influencer marketing has certainly proved to be an effective marketing technique for brands across social media platforms. Influencer marketing has gained more momentum than ever before. Brands want to keep in touch with their customers, and influencers help them do the same.

Initially, it was only brands in the lifestyle niche that made the most of influencer marketing, but now banks and financial institutions are heavily relying on this marketing technique as well. The banking and financial sector need to be relevant in the marketplace, and this makes finance influencers also play a vital role.

The traditional marketing techniques do not appeal to millennials anymore, and this generation is now turning into financial decision-makers in their own right. This is why influencer marketing in the BFSI space is on a steady rise.

As much as the truth may sting, very few are bestowed with a keen financial sense and sensibility. Needless to say, businesses and professionals alike need strong financial advice to not just keep the boat floating, but to successfully plunge through the storms that occur during their professional lifetimes. Influencers are turning out to be the beacons of strong and reliable hope that brands, businesses, and professionals are looking to as financial advisors. These are the Top 10 Financial Services Influencers In India

People today are increasingly financially aware. Stock market has become the buzzword – all the more with ‘Scam 1992’ playing on every other device – and we’re all looking for ways to successfully navigate the market. Along the way, companies could hold onto the hands of some of the best stock market YouTube channels that have gathered a solid subscriber base with their educational content. For you know, influencer marketing is the wave to surf. These are the Best Indian Stock Market YouTube Channel

Fintech brands have been quite slow in embracing social media marketing or advertisements on social accounts. However, they now realize the profit-driving benefits that this channel provides and aim to establish a firm online presence. Fintech brands are also branching out and discovering the powerful world of influencer marketing.
Influencer marketing is growing fast and furiously. From sponsored Instagram ads, blog posts to YouTube videos, and everything in between, influencers are dramatically shaping buying behaviors. There is no denying that the fashion, beauty, travel, and fitness industries were some of the earliest adopters of influencer marketing.

Companies across the globe have adapted to Influencer Marketing as a credible trend for marketing products and services. Coming from influencers our affinities lie with, we’re bound to absorb their information, suggestions, and the brands they market as the gospel truth.
Fintech brands are the latest to join this bandwagon to establish not only the credibility of their brands but also offers that set them apart in a financially conscious world. It can range from a full-blown coverage of your business, features, services, or apps, or subtle marketing placements to push off the domino effect – like we at Confluencr did for Upstox.
But owing to the governance that exists in the fintech industries then, it becomes imperative to engage with fintech influencers that are well-versed with the industry regulations, and who know their way around.

As the term ‘influencer marketing’ becomes more popular across industries, one particular industry that is getting onboard and transforming what influencer marketing looks like is the financial services industry. The growing interest in digital marketing from the finance sector stems from its realization of the benefits and applications. Finance brands are making the most of establishing a connection with their customers and building credibility for their brand with the help of influencer marketing.

Financial brands require a different approach. Here are the steps to create an effective influencer marketing strategy for your finance brand.