I own a small blogging site and I have every intention of making it world famous. To that end I read all I can on social media. These are the books that I've found the most helpful, insightful and worth my time
I can't stand wine and yet this book is so good Gary Vaynerchuk sold me on wine and everything else he is selling. If you want to see passion up close and personal this is the book for you.
My new favorite social media author. Michael Hyatt is honest, open with all the tools he uses to build and maintain his platform and quick and to the point. Highly recommend to anyone building a platform.