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Updated by Fusion 360 on Jun 20, 2013
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5 Ancient marketing tools used in a digital market

In ancient times, the idea of economics began to make itself manifest. Traders, farmers, businessmen, and even politicians knew the power of marketing brands and products. Although their methods are old, they are still used today, and can be found in Utah and everywhere else that a product is sold.

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Raffles/fundraisers

Raffles/fundraisers

In ancient China, the Hun dynasty decided it needed to build the Great Wall in order to repel invaders. Such a project required insurmountable funds, but the monarchy found a way around it. The keno, or raffle, collected money from hopeful citizens who wanted to gain the reward in return. Raffles in digital marketing are still effective, especially in Utah college segments.

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Promotional items

Promotional items

The earliest known promotional product was the famous George Washington button, encouraging citizens to vote him into office. Such promotional paraphernalia was found to be so successful that almost every official afterward made such pins to gain an edge. Digital marketing uses hyperlinks and QR codes to lure in potential customers in Utah.

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Celebrity endorsements

Celebrity endorsements

A few centuries ago people decided to put famous peoples' names on their brands. Mark Twain, for instance, had his name stamped on two brands of cigars and one brand of flour. Digital marketing relies heavily on celebrity endorsement, especially when it can get comments from their social media accounts.

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Salesmen

Salesmen

Going door to door was not as common as being a “nomadic shopkeeper” in ancient days. Peddlers would move from town to town, setting up shop to attract new customers. The most successful salesmen were the ones who had something unique to offer, especially if it was valuable. Having a unique or valuable service online helps establish a strong presence in the digital market.

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Press releases

Press releases

In 1906, the Pennsylvania Railroad had a wreck that killed 50 people. Ivy Lee, the public relations expert, decided to write a statement that talked about what happened. The papers printed the statement in the paper. Digital marketing requires quick follow-up to any success, failure, or even disaster for a client, and a press release is often the key to damage control still.

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