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Updated by Elan Mosbacher on Jul 18, 2013
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100+ Startup Marketing Tactics For Web Traffic Acquisition With $0.00 Ad Spend

List of ways to get traffic and leads for your startup with $0 advertising spend. Based on 10,000+ hours of startup marketing experience

1

Follow these people Aaron Ginn, Sean Johon, Andrew Chen, Nir Eyal,

Follow these people Aaron Ginn, Sean Johon, Andrew Chen, Nir Eyal,
2

Build for a marketplace that can send you traffic

Build for a marketplace that can send you traffic
3

Provide a referral incentive Eg, DropBox

Provide a referral incentive Eg, DropBox
4

Create a viral loop Email import, friend invite, a product that is better with friends (e.g. Facebook, Dropbox, Socia...

Create a viral loop Email import, friend invite, a product that is better with friends (e.g. Facebook, Dropbox, Socia...
5

PPC can be free for a while Google gives away a ton of credit. Use it. See what converts. Focus on SEO for those keyw...

PPC can be free for a while Google gives away a ton of credit. Use it. See what converts. Focus on SEO for those keyw...
6

Use trending hashtags Relate what you do to what's "trending" to get more tweet impressions

Use trending hashtags Relate what you do to what's "trending" to get more tweet impressions
7

Ask for referrals in return for access Try Pay With A Tweet, for example

Ask for referrals in return for access Try Pay With A Tweet, for example
8

Open Graph Include a share button and Facebook Open Graph tags on your site. Make sure what appears on Facebook makes...

Open Graph Include a share button and Facebook Open Graph tags on your site. Make sure what appears on Facebook makes...
9

Use conference hashtags You dont have to be there to participate on Twitter

Use conference hashtags You dont have to be there to participate on Twitter
10

Pitch the local paper where you grew up They'll love writing about the hometown hero

Pitch the local paper where you grew up They'll love writing about the hometown hero
11

Sumbit to top lists 40 under 40, 30 under 30, 20 in their 20s, best places to work, etc.

Sumbit to top lists 40 under 40, 30 under 30, 20 in their 20s, best places to work, etc.
12

Pitch to trade pubs Tell trade pubs success stories (e.g. MarketingSherpa, Internet Retailer)

Pitch to trade pubs Tell trade pubs success stories (e.g. MarketingSherpa, Internet Retailer)
13

Don't Forget Podcasts Consider pitching to podcasts, not just journalists who write.

Don't Forget Podcasts Consider pitching to podcasts, not just journalists who write.
14

Run giveaways Run a giveaway of your product

Run giveaways Run a giveaway of your product
15

Swap sponsorships Do a sponsorship swap. Give away stuff in return for getting featured

Swap sponsorships Do a sponsorship swap. Give away stuff in return for getting featured
16

Pitch, when you find the right opportunities Pitch newsworthy stories. Why should they care, not why it would help you.

Pitch, when you find the right opportunities Pitch newsworthy stories. Why should they care, not why it would help you.
17

Subscribe to Google Alerts Subscribe to Google Alerts and comment asap

Subscribe to Google Alerts Subscribe to Google Alerts and comment asap
18

Join MuckRack Follow and connect with reporters

Join MuckRack Follow and connect with reporters
19

Check Reporter Connection Find stories to pitch

Check Reporter Connection Find stories to pitch
20

Become a HARO addict Subscribe to help a reporter out, check it daily and respond quickly

Become a HARO addict Subscribe to help a reporter out, check it daily and respond quickly
21

Partner with local charitites When they send you business, you send them donations. Or, become a corporate sponsor in...

Partner with local charitites When they send you business, you send them donations. Or, become a corporate sponsor in...
22

Use a clipboard (that you already have, so it is free) Go to where your audience chills and sign them up

Use a clipboard (that you already have, so it is free) Go to where your audience chills and sign them up
23

Hit the pavement Go door-to-door

Hit the pavement Go door-to-door
24

Offer to be a PR reference Tell your service providers you are available for any PR opportunities or case studies whe...

Offer to be a PR reference Tell your service providers you are available for any PR opportunities or case studies whe...
25

Provide testimonials to all of the services you use. Provide your service providers with testimonials for their websi...

Provide testimonials to all of the services you use. Provide your service providers with testimonials for their websi...