Culture of Design

Wouldn't it be pretty cool if you knew exactly what the culture of the design was? And how architecture and design firms incorporate the culture of design on a day-to-day basis? The answer to both of those questions should be a huge yes. Knowing the underlying meaning of the culture of design may interest you…

Design culture is an organizational culture focused on approaches that improve customer experiences through design.[1][2][3] In every firm, the design is significant since it allows the company to understand users and their needs. Integration of design culture in any organisation aims at creating experiences that add value to their respective users. In general, design culture entails undertaking design as the forefront of every operation in the organisation, from strategy formulation to execution.[4] Every organisation is responsible for ensuring a healthy design culture through the application of numerous strategies. For instance, an organisation should provide a platform that allows every stakeholder to engage in design recesses. Consequently, everyone needs to incorporate design thinking, which is associated with innovation and critical thinking.

It seems like every company claims to embrace it, but few even understand what it is.