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Updated by Stephane Hamel on Mar 18, 2014
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List of Resources for Google Analytics Beginners

A crowdsourced list of the best resources for beginners (and advanced) digital analysts.


Occam's Razor by Avinash Kaushik

Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Web Analytics: An Hour a Day

Develop a Successful Web Analytics StrategyA Step-by-Step GuideLearn web analytics the right way with this unique, thoroughly modern guide to today's web analytics challenges and opportunities.

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

"Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy."-Seth Godin, author, Tribes"Lots of companies have spent lots of time and money collecting data-and sadly do little with it.