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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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Learning: Distilling The Collective Wisdom of Leaderboards into 15 Rules

15

Leaderboards are a social network and all about forming relationships

Leaderboards are a social network and all about forming relationships
14

Leaderboards are about forming and encouraging behaviour

Leaderboards are about forming and encouraging behaviour
13

Leaderboards are about celebrating community

Leaderboards are about celebrating community
12

Leaderboards are about forming habits

Leaderboards are about forming habits
11

Leaderboards are ordered lists

Leaderboards are ordered lists
10

Leaderboards are visual and shareable

Leaderboards are visual and shareable
9

Leaderboards communicate the shared rules of value (ie they communicate desired cultural norms)

Leaderboards communicate the shared rules of value (ie they communicate desired cultural norms)
8

Leaderboards create value by driving activity and forming bonds

Leaderboards create value by driving activity and forming bonds
7

Leaderboards drive people to try hacking the system (human nature)

Leaderboards drive people to try hacking the system (human nature)
6

Leaderboards help us find stuff (like leaders)

Leaderboards help us find stuff (like leaders)
5

Leaderboards keep people active and engaged

Leaderboards keep people active and engaged
4

Leaderboards offer people bragging rights

Leaderboards offer people bragging rights
3

Leaderboards represent a view in time (they change over time)

Leaderboards represent a view in time (they change over time)
2

Leaderboards show and reward value via awards and badges

Leaderboards show and reward value via awards and badges
1

Leaderboards are calls to action

Leaderboards are calls to action