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Houston, Texas is home to many innovative startups and some of the world’s largest corporations. The city is also positioned to serve as a hub for ecommerce technology and distribution for many years to come. To remain competitive, businesses in nearly every industry will require world-class software development in Houston to build innovative ecommerce solutions and provide memorable customer experiences. Perituza has over a decade of experience developing world-class ecommerce solutions in nearly every industry.
With the move towards all things digital, more and more customers are shopping online. Ecommerce sales have grown within the past few years but experienced an unprecedented surge following the outbreak of the COVID-19 crisis. According to the United States Department of Commerce, U.S. ecommerce sales increased by 44.5% year-over-year as a result of the pandemic.
Moreover, according to a recent report, COVID-19 has accelerated the shift to online shopping by as many as 5 years. These rapid shifts in consumer shopping behaviors and preferences have created a sense of urgency among businesses to provide superior customer experiences. A Custom Software Development Company that specializes in building innovative ecommerce solutions can help businesses to meet these dynamic needs.
The following are the top 7 custom software services for ecommerce to look for when choosing a custom software development company.
Ecommerce website development
A top ecommerce custom software development company has the experience and expertise to build a robust and user-friendly ecommerce website using the latest technology. With mobile ecommerce sales expected to reach $3.56 trillion in 2021, it is more important than ever to build a responsive ecommerce website.
A responsive website adapts to the device that it is being viewed on. Moreover, the website should provide omnichannel functionality. For example, a customer could access your website through a Facebook ad on his or her mobile phone and add an item to his or her shopping cart. An interruption may cause the customer to abandon the cart. Later that same day the customer receives an email with a reminder to complete the purchase. The customer accesses the shopping cart from a PC and completes the purchase. Responsive design is not only user-friendly, it helps convert more sales and increases your bottom line.
Your ecommerce software development company should also have experience working with all major ecommerce platforms such as Shopify, WooCommerce, and Magneto, as well as building custom software solutions.
As ecommerce has expanded to include a broad range of digital channels, it has become more difficult for store owners and advertisers to access and analyze cross-channel data. Without reliable and up-to-date data, it is impossible to make data-driven decisions to improve your business.
A data-driven custom software development company with many years of ecommerce experience can help you unify your data to gain a complete picture of your business. Get highly visible reports that make it easy to monitor your performance over time and make informed decisions to boost your performance.
Perituza is an industry leading provider of Software Development in Houston. The highly experienced ecommerce team at Perituza has helped countless organizations to transform and scale their ecommerce businesses. To learn more about ecommerce software development in Houston Contact Perituza today for a free consultation.
Approximately 88% of all online shopping orders were abandoned in 2020, costing ecommerce retailers billions of dollars in lost revenue. Cart abandonment rates are even higher in some industries, such as automotive with a 97% abandonment rate.
There are many reasons why visitors to a website fail to convert. Some of the more common reasons include:
• Checkout issues
• Poorly designed websites
• Technical issues and/or poor site performance
• Issues with product discovery
• A lack of clarity in product content
An experienced ecommerce software development company can drastically improve your conversion rates, increasing your revenue many times over. At Perituza, our team specializes in building responsive and user-friendly websites, optimizing your sales funnels, and conducting extensive conversion research and A/B testing to boost your results.
It is important to find a custom Software Development Company that places an emphasis on security. As more and more customers turn to digital channels to complete purchases, cybercriminals are stepping up both the frequency and scope of their efforts to acquire sensitive personal information.
Your ecommerce solution should feature multiple layers of security including SSL encryption and a PCI compliant firewall. Data should be backed up regularly and kept on a secure system such as Amazon AWS S3, a cloud-based storage solution.
If you are already operating an ecommerce store but not experiencing the results that you want, migrating to a new platform can revitalize your business. Yet store owners often fear the loss of valuable information and features as well as the potential for significant downtime.
Look for a Custom Software development partner with proven experience handling ecommerce migrations. A successful migration will help you to retain product and customer data, customer reviews, third-party extensions and integrations, and SEO progress.
Businesses in every industry are increasingly relying on third-party solutions to expand the scope of their digital offerings. For example, CMS, CRM, and ERP and other backend systems. The use of disparate solutions, however, can result in process inefficiencies and fragmented customer experiences.
Your custom software development company should have experience integrating these solutions into your ecommerce operations. This will improve efficiency, save you time and money, and help you gain an edge over competitors.
A custom software development company that specializes in ecommerce solutions can offer you invaluable guidance to navigate the ecommerce landscape. This includes identifying your needs and objectives, aligning them with the latest technology, assessing growth and scalability, and providing a detailed breakdown of estimated costs and implementation time. This will allow you to make informed decisions to ensure the long-term success of your ecommerce store.
