Inbound Marketing Tips

Many business owners, who are having a website designed, spend a lot of time focused on search engine optimization instead of creating streamlined user-friendly content. Search engine marketing for your website is important along with the use of other inbound marketing tools.

Developing a marketing strategy that focuses on building trust with customers is a powerful way to make a long-lasting impression. Inbound marketing and permission marketing help build up trust and reach a target audience.

There are many methods businesses use to attract attention, but none are as revolutionary as mobile marketing. The number of potential consumers using their mobile devices to shop, download coupons, and find bargains is skyrocketing. The face of marketing is changing.

As marketing consultants, we talk constantly with entrepreneurs about their business and marketing strategies. What we've discovered is that they all have one problem in common. They share this problem despite their different backgrounds, education, work experience, and values in life.

Many companies measure the success of their website by how many visitors or page views they get. They simply compare these metrics month over month and year over year, then use these to gauge the success of their marketing efforts. See below for a higher level screenshot identifying the traffic by source.

Website design trends change constantly One of the things we do when we meet a new client is evaluate their current website. First, from a design perspective as design trends change over time.