Poixel
We share relevant marketing news and case studies so you can have a quick grasp on the changing market trends and consumer behavior
A flawed theory of marketing is that we are fighting a battle of who's product is the best in the market. Hence, the product is the main hero of the campaign, and win or lose is dependent on the merits of the product.
They found a new, untapped market. Where others were fighting in red oceans, this brand developed a blue ocean for itself. And succeeded.
Apple's marketing strategy didn't prove to be successful in 1980. When Steve Jobs returned back from Pixar, he gave Apple a story. And sales started to grow.
There's always a hierarchy in the minds of consumers that they use to make purchase decisions. The brand that came first and hence occupied the top step of the ladder wins.
Few companies succeed in building brands that eventually become cultural icons in our society and achieve iconic status. A brand can be forgiven for lower product quality when compared to competitor products if their brand story and identity resonates with their target audience.
Poixel is a branding and marketing creative studio based in Kuwait that is specialized in assisting businesses and entrepreneurs to develop their brand strategy in the market.
