List Headline Image
Updated by Poixel on Mar 18, 2021
Headline for The Marketing News You Need to Know to Stay On Top
 REPORT
Poixel Poixel
Owner
5 items   2 followers   0 votes   0 views

The Marketing News You Need to Know to Stay On Top

We share relevant marketing news and case studies so you can have a quick grasp on the changing market trends and consumer behavior

What happened in 1985 shows why marketing is not about products.

A flawed theory of marketing is that we are fighting a battle of who's product is the best in the market. Hence, the product is the main hero of the campaign, and win or lose is dependent on the merits of the product.

The Genius Positioning Strategy of no name — Poixel

They found a new, untapped market. Where others were fighting in red oceans, this brand developed a blue ocean for itself. And succeeded.

One Change in Apple's Marketing Message Increased Brand Loyalty.

Apple's marketing strategy didn't prove to be successful in 1980. When Steve Jobs returned back from Pixar, he gave Apple a story. And sales started to grow.

How Consumers Perceive your Brand — Poixel

There's always a hierarchy in the minds of consumers that they use to make purchase decisions. The brand that came first and hence occupied the top step of the ladder wins.

The Reason Harley Davidson has an iconic Brand Identity — Poixel

Few companies succeed in building brands that eventually become cultural icons in our society and achieve iconic status. A brand can be forgiven for lower product quality when compared to competitor products if their brand story and identity resonates with their target audience.