Web Development India

Having people visiting your website is good but are they taking the proper actions you want them to do in order to benefit your business? However, out of many visitors, you get in a day only a few perform desired call to actions on your website. You need your content to inspire people beyond reading so that they will get you your desired outcome. Maybe you need them to subscribe for a newsletter or want to get a demo scheduled for your product, but they never make it to that page. Perhaps, it’s time to revisit your calls-to-action. A call to action is a button or a link on your website that guide your visitor and tell them what to do next.

The action that a user takes depends upon the nature of your business. Mostly, people limit the usage of a call to action to e-Commerce business only but every business website has a certain goal to achieve and these call to action buttons help you to achieve them.

In the digital world, a consistent brand image is crucial for business. It is the presentation of who you are as a business that also evokes the audience to make some predictable responses. When visitors find a different content on different platforms where you are present, It’s hard for them to understand what exactly you are offering. A consistent brand representation makes them feel comfortable and familiar. The images and content used as a part of your branding can give your audience an insight to engage with and build trust in your brand.

Consistent branding benefits you with the customers that are relevant to your business and stick around longer. So do you also use many mediums to reach out to your audience? From a responsive web design to social media and email newsletters, all these platforms are effective to engage your customers. And in this article, you will know how you can maximize your brand consistency and engagement on all these platforms. So sit back and give a read to this article until the end.

Answering a call is pretty simple. Yet, in the corporate world, less than 30% of businesses score a passing grade in handling their inbound sales calls. When a prospect calls you, it means he has already made his research and is interested in doing business with you. But just because it is an inbound call, it doesn’t mean the deal will close.
The outcome is determined by how well the call is handled by your sales representative. And failing to follow the best practices in this area is quite costly. After all, you have spent enough of your marketing dollars to get these inbound calls in the first place. And when a prospective customer calls you with an interest in buying, a failure in convincing him will give a reason to choose your competitor.
That’s the reason you need to do everything you can to put your best foot forward to close the deal on the call. And we call this technique as Inbound call optimization. Many startups and Internet marketing companies have employed trainers to implement this lead generation technique effectively. At first, the name may sound too complicated but the best practices to execute this is simple and straightforward.
So without overstating anything, let’s get to the point and have a look at the best practices of better handling your inbound calls.

A 404-page error is undoubtedly the most frustrating thing on the internet. It implies that what you looking for on a website doesn’t exist. It’s like hitting the dead end with no light in sight. For general visitors, it may be a little annoying but for a potential customer, it can cause a lost sales opportunity. The chances of minimizing the times a visitor encounters a 404 page are very less but what you display on that page can be used to help your leads taking some proper action rather than jumping off to your competitors.

Think about the last couple of years when there were not many technical advancements for front-end developers. One had to code hundreds of lines of CSS just to come up with a single website skeleton. Also, don’t forget the time spent in making separate layouts for different screen sizes and devices. Not only this, fixing a simple cross-browser compatibility issue used to take hours. But today everything has been simplified with the advent of CSS frameworks, Using HTML and CSS frameworks you can easily accelerate your web design and development works. Good front-end design frameworks are a real time saver as they provide you with the tools help to build a website from scratch. These frameworks are rich in features in terms of improving overall functionality and performance of a website or application. Today there are already many popular CSS and HTML frameworks to use but in this article, we are going to discuss only the 5 best frameworks that come free and are effective for your web development and designing works.

Have you ever wondered how important online reviews are for your small business? Do you think they make a ranking factor for local search results? Well, absolutely. Good reviews certainly help you rise to the top just as bad reviews instantaneously create the first impression for your business. Search engines not only listen to what you say about yourself but they also pay a close attention to what other people are talking about you. There are plenty of folks in Googleland who will tell you this. When it comes to managing your online reputation, reviews can be considered as a powerful tool that is both helpful or harmful for a business. These reviews are the feedbacks of your customers about your services and whatever they say in their reviews have a direct impact on your reputation, your income and even on your search engine rankings. Even the statistics show that more than 90% of buying decisions are influenced by these online reviews. So this means if you are getting only negative reviews then you are losing on over 90 per cent of your potential online business.

Homepage headlines have always been important and it has become the focus of attention. The web app builders see them as the detail of the entire article that has been written but for the regular visitors of that website see them as the primary starting point where they can get the overall idea of the page. Predictably, they get the undivided attention that is not a good thing, as content should always be a king. Like any element of a user interface, homepage headlines are subject to changes. Not only do they adapt to new realities, but they also try to stay trendy.

In today’s information-driven society up-gradation and innovation in technology is an ongoing process. To stay ahead in the cutthroat competition in every field one needs to be familiar with these latest trends and to boost the knowledge. After extensive research on market demands in various fields of IT, sector following are few trends, which would help you, stay ahead in the race.

Mobile apps have become an integral part of digital life. Today one can find several mobile apps for their single requirement. So to a built and design a successful mobile app with a plethora of features in this hard-core competition is not at all an easy job. Several metrics determine the success of a mobile app. Such as retention rate, Daily & Monthly active users (DAU & MAU), Lifetime Value (LTV), ROI, user-friendly, low user abandonment rates, and many more. Now the question is how do we achieve these long-term success metrics? One of the answers to this is “Efficient Customer Onboarding”. User-friendly customer onboarding helps in a great way to convert initial downloads to super-engaged users. Let us explore the best practices adopted to achieve a mind-blowing Onboarding experience.

We all know that WordPress is a well-developed website platform that facilitates incredible aesthetics and features that ensures every digital marketplace to get that “boom” from the start. Usually, it is considered as the most convenient option for retailers and entrepreneurs to sell their products through a digital marketplace, as you will be having an utmost control over your inventory, pricing and much more. Although, it can be quite expensive to design a fully-equipped marketplace from square one.