Trade shows for retailers is the business activity associated with the sale of goods to the final consumer, the ultimate customer. It is the link between wholesalers or manufacturers and the customers of the product. Typically retailers sell goods in small quantities to consumers for personal use, not for resale or business use. Retail is the final step of the distribution channel. the retailer will buy the goods from the wholesaler, or sometimes directly from the producer, in bulk (large quantities) at a discounted price. And then it sells the goods to the final consumers of the goods, in small units or quantities, at retail price enjoying the benefits in the process. Among the different types of retail trade operations are the following:
1. Itinerant and fixed shops.
2. Department stores.
3. Chain stores.
4. Mail-order houses.
5. Teleshopping.