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Updated by Gwen Morrison on Jan 22, 2014
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Content Marketing Blunders You're Making

An article in Social Media Today titled "20 Devastating Content Marketing Mistakes [COMICS]" was the inspiration for this list of content marketing blunders. Take a look at some of the content marketing mistakes mentioned, share the advice, and add other content marketing boo-boos you've discovered.

6

Creating Me-too Content

Creating Me-too Content

Chances are, the basics of your industry have already been covered by someone else. If you want to attract an audience, you need to find a unique way to say it.

5

Learn what works

Learn what works

Use Analytics software to check which posts do best on your site. Have a look at them - what do they have in common? Subject matter? Topicality? Style of writing? One you start to notice a formula, make the most of it.

12

Not Prioritizing Your Time

Not Prioritizing Your Time

More than 50% of marketers struggle to find time to create content. Be laser focused when writing content. Block everything else out.

11

Failing to Target

Failing to Target

If you try to please everyone, you'll please no one. Tailor your content for specific target audience.

10

Over-Editing

Over-Editing

There is such a thing as over-analyzing your content. There's such a thing as over-analyzing your content. Self-editing and competency cannot co-exist. You have to know when to let go.

9

Being Buzzy

Being Buzzy

Don't hide behind buzzwords and jargon. Keep it simple and stick to the basis of your ideas.

8

Being Obsessed With Tofu

Being Obsessed With Tofu

Put some effort into amazing offers that turn leads into revenue, like product comparison sheets and case studies. There's more to content marketing than blog posts and ebooks.

7

Dragging Your Feet

Dragging Your Feet

Do you think anyone would want to watch your company’s Harlem Shake video today? Irrelevance can be an embarrassing content marketing mistake ...so be timely.

Are You Making These Errors When Writing a Blog Post?

Is no one reading your blog posts? We might know why. In fact, we have four potential reasons your blog is losing readers faster than Justin Bieber is losing fans. And while there's not much anyone can do to make the Biebs less of an idiot, there is something we can do to help you figure out where you've been going wrong with your blogging efforts.

Free SEO and Social Media Reports

Below are 2 free reports we have written, one on search engine optimization and the other on social media marketing. You can get instant access to them by simply clicking on the links below. The New SEO Strategies for Higher Search Engine Rankings More and more people are using search engines to provide them ...

Why I Stopped Following My Favourite Brand On Social Media

For a long time, one of my favorite brands was the quirky, urban shoe design brand, Rocket Dog. I've been a fan and loyal customer for many years and currently have 5 pairs of their shoes and boots and also buy them for my daughter.

Stop your social media activity now!

Ok, stopping all of your activity right away may not be entirely necessary, but my point is that you shouldn't be actively involved in any social media activities for your business, unless you know why you are investing in it, or before you fully understand what you want to achieve from it.