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Updated by Rosalie Galvez on Feb 28, 2021
Headline for Real Estate Photography - Tips And Techniques
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Real Estate Photography - Tips And Techniques

Since its inception, photography has made progress by leaps and bounds. In the modern world, there are countless specialized fields in the industry and no limit in view of what it can achieve. The Internet has allowed photographers to showcase their work for a wider audience. This ease in the exhibition has made it one of the most profitable as well as dynamic work.


Real Estate

If there is one sector in the economy that has always been on the radar of investors, governments, and other individuals, it is the housing industry, or more precisely, it is the real estate economy. People look for a profitable way to capitalize on their savings, governments regulate the market through selling and purchasing land in the strategically growing areas, and the investors want to earn big bucks for themselves and the stakeholders in the transaction of these estates.

Becoming a photographer that will give you the opportunity to earn money in a dynamic industry. Your role as a real estate photographer is to facilitate both the parties, those who are looking for a property, and those who are selling it. You are free to move from other fields of photography, such as showbiz and others once you set your foot in this sector. It is because comparatively, you will have a much easier time in this industry as compared to the cut-throat competition of la-la-land.

Due to the great scope in this sector, many photographers end making real estate photography their full-time career.

Real estate agents are also active players in this game. They always look for avenues to outdo the competition by securing more deals. The demand for high-quality real estate photos is always through the roof!

You can, literally, open new doors for your career by switching to real estate photography. If you check all the boxes and provide excellently, you will start earning a decent, dependable income within no time. In recent times, many photographers have come to acknowledge the potential in the field. It has some competition but there is still some wiggle room for you to showcase your skills. To get long-term success, you need to outsmart the competition through your skills and dedication.


What Is Real Estate Photography?

Real estate photography is one of the latest additions in the field of photography. It involves taking pictures of houses and properties for better prospects. A photographer takes photos of both interior and exterior of the house, making wide-angle shots to highlight the qualities of the land or the building to potential buyers and renters.

The most widely used shots in this line of photography are the wide and detailed one. It is of vital importance to give out precise and clear information of all the unique features of a property, including lighting, space layout, and other key features.

The complete scope of a real estate photographer is not limited to taking pretty photos of the property. There are many cases where the photographer worked in conjunction with the designer for property preparation, negotiations over the contract, and photo editing.

For photographers, the market is primarily composed of freelance work. There is also a way to capitalize on your work by selling it on stock photo sites like Shutterstock, or else, posting on the blogs.

A real estate agent aside, there are other parties in a given deal of a property that can use the services of a master real estate photographer. These other parties include:

• Interior & Landscape Designers

• Architects

• Contactors

• Decorators

• Magazine Publishers


Want To Become A Real Estate Photographer?

Before we start to pick apart each and every aspect of the photography landscape, you should know how to break into the business of real estate photography. There are many established professionals in this field that will give you priceless insights about how the industry works, how to secure clients and referrals, especially how to master your skills and make progress in your craft. One of these photographers is Lizzie Pierce. You will get many useful lessons in the field of real estate photography by browsing through the YouTube channel. This will put you on the right footing, so you can start making money in no time!

One of the main focus points in these videos is interior photography. If you want to read material on this topic, you will definitely find exciting articles and blogs on this over the internet.

The concept of real estate photography, on the grass-root level, is the same as other fields and sub-fields of photography. Thus, you need to have ample basic knowledge about the industry to successfully break into it. You need to have a fundamental understanding of the techniques and necessary equipment for the vocation to nail your assignments.

Generally, you will need the following equipment to take impressive snaps of real estates:

• A photographer’s camera

• Wide-angle lens

• Lighting equipment

• Computer with photo editing software

There could be other things that you might need, based on the work. But overall, you will have these tools and a creative mind to capitalize on your art!

As stated earlier, you need to invest time and money, if you have to, to learn basic photography skills and techniques. Only this way, you will stand out from the crowd. There are many free and paid courses online that will get you clear ideas about the terms and techniques that will come in handy in the field of real estate photography.

If you already know about general photography skills, you do not need to go through the same learning process for this industry. It is, obviously, up to you to learn specifically about this niche, because with basic photography skills, you can crack into the field on your own and hone your skills as you go along.


Ideas & Inspiration For Real Estate Photography

There is consensus in every field of creative work about looking into the work done by established professionals, both for inspiration and ideas. The first natural step in this is to hunt down maestros of the industry and go through their portfolios. As stated in the earlier lines, artists showcase their work online at multiple platforms for exposure and economic benefits.

There are many dedicated sites like Pinterest, Instagram, YouTube, and many more, where you can follow real estate photographers for the latest developments in the field.

Now, everyone can enjoy the views and panoramic shots that could make them fall in love with the property. As a photographer, your work is different. There is a checklist to keep in mind whenever you are browsing through the work of professionals in your field. Here it is:

• Keep tabs on common camera angles

• General trends and techniques in the industry

• Different ways to shoot a different kind of land and buildings

You work as a disciple does not end by enjoying great footage. You can learn more from these materials if you recreate some of the best shots from the original source. Only change the location and work.

One of the perks of this industry is easy ess to projects. You can practice your craft for free in potentially any house that says “For Sale”. This will give you the real-life experience of what the field is all about and you can secure clients if you could woo them with your photographs. This unlimited access could be a game-changer for you as a novice in the real estate photography.

There are certain things that you need to ensure:

• Ask before entering the premises. It does not seem nice to barge into a house just because it says open house

• Be respectful to the privacy and properties.


Tips & Tricks

These are tricks for those photographers who have managed to secure clients. This could help them in getting the best shot using proved techniques. Even if you are a newbie, you can still try them whenever you get a chance.

Following are the tips:

• Tripod is a great accessory that could be termed as one of the “closest friends” of a photographer. This relieves the photographer from the labor of holding the camera and always carry its burden. It comes in handy when you are booked for hours of shooting and photography.

So, for both convenience and the quality of work, always carry a tripod, even when you think you don’t need it. They are extremely helpful in shooting low-light rooms as well as in HDR mode. Having it around has certainly some perks that cannot be overlooked.

• You are not alone if you fall in love with exterior shots of a property. Many buyers have reported that they make their decisions based on how a house looks from the outside.

To capture the best shots of the exterior of a house, you need to work around it during the golden hours. This means, during the sunset or in the early morning. This will ease your work and give you perfect exposure for excellent photography session. During daytime, the light from the sun is too bright that could interfere with your camera settings. So, don’t forget the golden hours for covering the exterior of a property.


Best Gear & Camera Settings

A career in photography requires a minimum investment in gear and equipment. You will have these special tools to work with if you want to crack into the realm of professionals. Seriously, you cannot shoot great pictures with a mobile phone camera, no matter how good it is.

As for the real estate photography, there is a great advantage. You do not need to have top of the line equipment and gear to get started. For those who are just getting started, this could not be more exciting to know!

Essentially, real estate photography deals with stationary objects. This makes the subjects of the industry to be static. From the point of view of a photographer, this makes it easier for him. To some extent, he has power over the objects he needs to shoot in certain conditions. This also suggests that contrary to motion picture photography, a real estate photographer does not have to invest big bucks in specialized equipment and advanced photography rigs.

For great quality shots, a professional-grade camera and a wide-angle lens setup will just do the trick. Of course, you need to learn how to use both of the pieces, as we discussed earlier in the post. Apart from that, you definitely do not need to waste money on advanced items like speed tracking, infrared, high frame rates, and so on. Stick to the basic and grow from their as you progress in the field.


Real Estate Photography Cameras

Camera is the ultimate tools that you will use for your craft in the line of real estate photography. If you are out in the market looking at the aisles after aisles of shooters, it would make your head spin. As far as you must know, the majority of baseline cameras have the essential features of exposure bracketing, remote, and others to get you started in the industry.

For the digital cameras in the same range, they allow you to have multiple focus points in the frame. You can choose which parts should blur and which should be pronounced for better effect. Also, you should have a standard wide-angle lens to cover more real estate in a single shot.

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