Nisha Gupta
Did you know, according to studies, 65% of influencer marketing budgets will increase in the year 2020? Probably this is why most of the renowned brands are not hesitant to spend increasingly on strategies that utilize influencers
Source: https://www.whitevox.com/blog/top-5-influencer-marketing-trends-for-the-year-2020/
In order to protect the interests of fans (read consumers), the Advertising Standards Council of India has decided to frame disclosure rules and guidelines for social media influencers. This disclosure of sponsored posts will undoubtedly help users make informed decisions and protect the advertising ecosystem.
In earlier days, influencers were selected by the brands on a campaign basis, which meant their relationship did not last very long. Nevertheless, with the growth of the influencer marketing industry, more and more brands will discover as well as leverage the benefits of a long-term relationship with their influencers.
Just because celebrity influencers have a large number of followers and get thousands of likes on each post, doesn’t mean they are actually influencing others’ decisions. You should look for an enthusiastic influencer with maybe a smaller but dedicated audience, which can offer you a better ROI.
Super easy and cheaper accessibility to smartphones and mobile internet has also led to the advent of new social applications like Helo, Sharechat, Vigo, etc. while TikTok being the most popular of all. With about 500 million daily active users and consistent engagement growth, no doubt, TikTok will be the best platform for influencers to reach youngsters.
You must think wisely about who you partner with as your influencers must not only be reputable and respectable brand ambassadors but must also share similar values so that they connect with your audience truly. Choosing an influencer just because of a large number of followers or a beautiful face would not be a good fit for your brand anymore.
