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Updated by ujjwalak-kaizen on Mar 19, 2021
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Kaizen Design Studio

1

5 Digital Marketing Trends to watch out for in 2021

5 Digital Marketing Trends to watch out for in 2021

Digital marketing is one of the most disrupted industries in the world. What’s hot today could become yesterday’s technology in a matter of months, even weeks. Therefore, you need to stay updated regarding the latest trends in digital marketing. 2021 is going to bring in many changes in digital marketing, and any good digital marketing company in Pune will tell you to incorporate these trends into your marketing strategies right now.

Adjacent Searches - Here’s how most SEO strategies tend to work. Target a page, select a few keywords and terms related to that target, and get ranked. While this has worked so far, it's not going to be enough in 2021. It has become important to also rank for keywords and terms that are similar to your business. Your search profile needs to be a lot stronger than it is because other businesses have already begun targeting adjacent searches and you may lose business.

SEO Voice Search - Voice search is the next big areas of focus in the SEO industry. With voice assistants available on most devices, people are searching through voice commands. Modern AI assistants are also able to understand accented language; hence, they have gotten better. SEOs now also have to figure out how to show up in voice searches. This is going to be difficult as voice search metrics are quite different from text search metrics. However, being able to tap into this will be highly beneficial.

SEO Image Search - Google lens was just the beginning. From finding the source of images to deciphering the geo-location, Google is now able to use uploaded images to do a variety of things, and this is only going to get better. Images have become an additional medium for SEOs to tap into a whole new level of traffic. The best SEO companies in Pune have already begun to make image searches as a part of their SEO strategies.

Automatic Bidding - Automatic bidding has been around since 2016, but only now it is coming into its own. It has evolved into ‘Smart Bidding’, and will become a permanent feature of Google’s ad and marketing platforms. Forget the previous hassles of carefully crating each ad. Now, you only have to do is select Google’s smart bidding option and everything will be ready. All that’s left to do is click the ‘starts campaign’ button. PPC services in Pune are going to benefit from this development.

Video Content - Almost everyone knew this was going to happen. In 2021, video content is going to get a huge push on all marketing platforms, especially social media. So, it’s time to loosen your purse strings and contact a good corporate video production company to make marketable videos for your business. Videos are going to become the main marketing tool in 2021.

About Us

Kaizen Design Studio is the most trusted digital marketing company in Pune. We pride ourselves on being ahead of the curve and bringing in pioneering marketing strategies and tools for our clients just like the ones mentioned in this article. To know more about what we can do for you, get in touch with us at the earliest.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com

2

How Effectual Business Blogging can Increase your SEO?

How Effectual Business Blogging can Increase your SEO?

Struggling for traffic? Get blogging! That’s what all the experts are saying. Even all top SEO companies in Pune push recommend blogging. Blogging is one of the best ways to drive traffic to your website and get good organic leads. Consumers who read your blogs are 131% more likely to do business with you. Plus, your website will have more inbound links that will get you more traffic from search engines like Google, Bing, and Yahoo. So, it doesn't matter if you are B2B OR B2C, start blogging to increase your SEO.

Off-page

Any good digital marketing company in Pune worth its salt will tell you that business blogs are important for Off-page SEO activities. The SEO will post blog links to various, relevant sites that will drive the right kind of traffic to your website. Increased traffic means the law of averages kicks in and you start getting business from one of your frequent visitors. If your website is linked to AdSense, you can even start making decent revenue from ads on your website.

Educational Value

The internet is a free knowledge bank, and that's what people are on it for. If you write and upload business blogs related to your business that are high on educational value, this will help your website’s SEO. You can even build a following for blogs, align them with your other marketing activities like SMO and reap the benefits.

Entertainment Value

The other reason people come online is for entertainment. Well, one can argue that entertainment takes precedence over education, but you be the judge and decide your own strategy. If your blogs aren’t too educational, you can at least ensure they are entertaining and fun to read. These too drive traffic and boost your SEO numbers. Although the relevancy of the traffic can be debatable, if you have a good SEO company in Pune at the helm, you won't have to worry about anything.

In Trend

In 2021, SEO is strongly moving in the direction of quality. Your title, the content within, and indexing are going to matter more than your keywords. Keywords will matter, but you have to use them correctly and cleverly. So, those who blog consistently, keeping in mind the new parameters, will be in a better position when Google’s search engine is completely run by AI (most of it already is). And once Google does something, other search engines follow suit.

So, start business blogging and witness firsthand the effect it will have on your business’ website. If you don’t want to go through the hassle of blogging and SEO, you can always hire an SEO services company in Pune and leave it to the experts.

About Us

We are Kaizen Design Studio, the topmost SEO services company in Pune. We are experts in creating the best SEO campaigns and have a proven track record which you can check out on our website. We have served the best companies across the world and can make a huge difference to your business’ SEO strategy. Get in touch today for an SEO consultation.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

3

How to Create an Effective Digital Marketing Strategy in 2021?

How to Create an Effective Digital Marketing Strategy in 2021?

There's a huge difference between digital marketing before 2020 and now in 2021. The world has been through a major lockdown. Thousands of businesses got shut down, and millions lost their jobs. But it’s all coming back on track.
Your digital marketing strategy for 2021 has to take into accounts the prevailing situations and technological advancements that have emerged in the past few months. So, it’s time to hire digital marketing services in Pune and create an effective digital marketing strategy in 2021.
Connect Through Content
Ad and sales are for selling, but marketing is for making lifetime customers. Therefore, your marketing content should connect with the audience. It should be interactive. Only then will you be able to build trust and a relationship with your audience. So, every time you are about to make content for digital marketing, making sure you develop your content to connect with your audience. This sounds tough but any content marketing company in Pune can do it well for you.
Design a Sales Funnel
A sale through the website should not be an activity. It should be an experience. You have to engage and encourage the target audience through each step of the process. You will get a wide variety of audiences, and you can’t engage each with the same content. It has to be customised, and creating a sales funnel is the way to do that. Take a close look at your analytics. It will show where you need to engage the audience and bring down the bounce rate. The goal should be to attract and keep them engaged till they get converted into a sale.
Build Groups & Communities on Social Media Platforms
As you may know by now that most social media platforms have become businesses, and they only give visibility to posts that are commercially boosted. To circumvent this, you can make groups and communities and add your existing customers and potential customers to the group. They will have complete visibility of what you post. This way, you will not have to invest in social media campaigns all the time.
Video Marketing is the Way to Go
2021 is going to be all about videos. Just scroll through your social media feeds. It is guaranteed you will see more videos than pictures. Social media platforms are consciously doing that. Videos also get better reach in paid campaigns. So, make sure in 2021, videos are a huge part of your digital marketing strategy if you want it to succeed.
Analyze & Re-Calibrate Your Digital Strategies
There’s so much uncertainty in the market that even sure-fire digital marketing campaigns need close monitoring. Keep analyzing your campaigns, and keep changing the things that are not working. Constant improvement is the key to digital marketing success, and ensuring you get your money’s worth from the campaign. This is the main strategy followed by most companies offering digital marketing in Pune. Do these above-mentioned steps and you will have the key to making effective digital marketing strategies in 2021?
About Us
Kaizen Design Studio is the best digital marketing company in Pune. We are experts in planning, strategizing, producing, and executing effective digital marketing campaigns for a variety of clients across different verticals. So, whatever your business needs are, we are bound to have the best and the most cost-effective digital solutions. Get in touch with us today!
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com

4

How do you write a Catchy Social Media Post?

How do you write a Catchy Social Media Post?

Social media has certainly revolutionized the term communication. Social networking, collaborations, and promotions are all made possible now by simply uploading a post on any social media platform. This paradigm shift has allowed digital marketing companies in Pune to open their business to this wide aspect as well. Just as technology advances, social media does too. Different algorithms that are introduced to direct you around these platforms are also making it harder for you to generate engagement with your audience. Thus making it a hard puzzle to crack pushing people to look for different strategies and action plans and many Social media marketing companies in Pune are offering you that help.
But even with a well-planned strategy in place you still need to create and write content for your posts. So here are few tips for writing a stand out social media post:-
Know Your Audience:
Get to know who is viewing your posts the most. Figuring out your target audience is key as it allows you to write accordingly and post appropriate content. Build out audience personas that outline basic details like their age bracket, studying or working, and their interests. This will help you to understand how to frame your post. Knowing your audience and speaking their language will also encourage engagement and interactions on your pages and platforms.
Say More with Less:
Keep it short but comprehensive. People on any social media platform scroll through content at a fast pace. We all do it. It is the quick-paced world we live in. On Instagram alone, 95 million photos and videos are shared in a single day. So to make your post stand out, keeping it short and to the point will be received a lot better. Avoid using unnecessary words and being too repetitive. A general rule is to keep posts around 100 characters long.
Use an Active Voice:
While writing a social media post, you have to use active voice. You want to instill confidence in your audience reading the post. Using an active voice assists your post to be readable and easy to digest, pushing people to go through the entire post or story. Avoid making it too formal and there is nothing wrong in adding a bit of humor and puns. All the best social media optimizations companies in Pune also do this.

Add Call-to-actions:
Another significant way to keep your posts catchy is by including Call-To-Actions. Call-To-Actions are an excellent way to encourage conversations and engagement. It could be an open-ended question, this or that, or a cheeky “Comment below win a prize”. You may be looking to simply engage with your audience, or want your content to be shared, or asking your readers to buy a product and visit your website, Call-To-Actions alerts people on what you want from them, and is an effective way to achieve your social media goals. Incorporate the above-given advice, and see the marked improvement in your social media posts.

About Us
We are Kaizen Design Studio, and we are recognized as one of the best SMO companies in Pune. We have a committed team of social media experts who work with the best tools and software to help boost web traffic to your social media page. We are also one of the best design studios in Pune and make attractive designs for social media optimization. We can find you the right solutions for social media.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

5

What are the Benefits of Responsive Website Design in Business Growth?

What are the Benefits of Responsive Website Design in Business Growth?

Internet accessibility has increased dramatically. Users now access the internet through multiple devices. But this fact has thrown a challenge towards companies providing web design services. Many tackled this by developing websites according to devices, but there’s a simpler, more efficient solution - responsive websites.

What is a Responsive Website Design?

Responsive website design is a design and development method in which a single website or application is created to automatically fit the screen of the device it is being viewed on. The pages, menus, functionalities adapt to the device screen creating an excellent user experience. According to the best web design company in Pune, responsive websites are important for business growth. Here’s how:

Visibility on Tablets & Smartphones

As mentioned before, people are accessing the internet through various devices. Mobile internet surfing will soon be the main form of internet access. Therefore, a responsive website is a must if you want visibility of mobiles and tablets. Potential customers will be able to see your website without any issues.

Improved Analytics & Reporting

Google Analytics work great with responsive websites. You can easily track user behaviour, redirections, funnels, touch-points, conversions points, etc. and make improvements to your website. This is an important advantage as analytics is one of the most important tools for any business for their digital strategy.

Better Visibility on Search Engine

A high rank on SERP is every business’ target, and a responsive website is one of the ways you can do it. These websites are excellent for SEO activities which can boost ranking. Google also looks for websites that are in tune with modern technologies and ranks them higher. So, a responsive website gives you a dual advantage when it comes to visibility on the search engine.

Save Money on Separate Mobile Development

Many businesses end up making separate websites for different digital devices. This can be quite expensive as each website will need separate designing and development. A responsive website is just one website that’s visible across all platforms, so designing and developing a separate one is out of the question. Any good web designer in Pune will recommend responsive websites over othersolutions.

Improved Sales & Conversion

This is probably the most important benefit any business cares about - sales and conversion. Responsive websites provide an excellent user experience owing to minimal navigation and consistent designs. This way, users are directed to the relevant pages and get converted much quicker resulting in better sales. To simply put it, responsive websites create an experience conducive to conversion and sales.

Responsive websites are the irrefutable choice when it comes to websites, so hire a creative agency in Pune and get started with a responsive website.

About Us

Kaizen Design Studio is a website design company in Pune with an excellent track record in creating the best responsive websites. Get in touch with us at the earliest to get a consultation on the best digital solutions for your business.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com

6

Report on Generating Leads through Social Media

Report on Generating Leads through Social Media

Before talking about lead generation, let’s first know what leads are. Leads are basically potential customers who are interested to buy a company’s product or services. These customers are the ones who provide their contact information, which one can be used to follow up with more information. Once the information is collected, it is then transferred to the sales department team to engage with them using custom-made content marketing programs.
One of the biggest benefits of lead generation on social media is about the possibility of focusing on high quality leads through advanced targeting. It means to improve the quality of leads is extremely important for B2B businesses.
Gated content is a type of content hidden behind a virtual gate. Interested readers will provide some basic information in order to access certain sites if the content is valuable enough. If you are generating leads through social media, you can promote gated content by posting a link to a landing page where readers will provide their information in order to gain access.
Mildly interested readers will click through a landing page without accessing the gated content but will still provide their information if they feel that the content is of some interest to them. However, great leads are those readers who are really interested and would certainly benefit assuming that your content is relevant to the product or industry. These readers will not mind filling up the landing page form
About Us
Kaizen Design Studio is the best digital marketing company in Pune. We are experts in planning, strategizing, producing, and executing effective digital marketing campaigns for a variety of clients across different verticals. So, whatever your business needs are, we are bound to have the best and the most cost-effective digital solutions. Get in touch with us today!
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com

7

We Look At Few Tactics on Lead Generation Using Social Media as a Source

We Look At Few Tactics on Lead Generation Using Social Media as a Source

These are some of the techniques you can use for lead generation through social media. Hope this helps you and your business. Working with a developer can help a business to create custom Facebook page tabs from scratch. But if you are someone who has no idea on coding or who doesn’t know about social media lead generation software, there are plenty of Facebook page apps that will help you to create custom tabs.
1. Provide Special Offers –
We all love freebies, don’t we? So why not consider offering giveaways on social media. These are types of campaigns where people enjoy sharing on their social channels. It is a great way to capture important lead data by including an entry form. Once the form is filled, make sure to allow a way for the new or regular members to share the offer on their social channels. In this way, participants can spread the word on the offers provided by you or your business with their own community, and help you to continue building relationship with many more readers by engaging and acknowledging their posts.
2. Polls and Surveys have huge advantage –
For the social media companies in Pune, consider asking questions to your audience rather than assuming what they care about. If you do this, your own followers will provide you with a wealth of knowledge which should be taken into consideration. Another way is polls, because a poll offers unique ways to express their own opinions. This is a great way to understand on how people use your products, what difficulties are they finding in using your products, and what would they like to see from your future products. Polls and Surveys can be beneficial especially for B2B businesses.
3. Referring a Friend –
Referral campaigns can be a bit tricky, but if done correctly, it can be a great way to attract new followers. Most buyers buy products recommended by their friends and family, hence, referrals are a great way to generate leads. With the help of social applications, mixed with the right marketing automation platform, referral campaigns can be easily set up which can extend across major social media platforms, allowing businesses to grow their customer base. Shared messages include a special link, where the response rates can be measured, therefore in this way businesses can track the campaign progression and effectiveness and understand how prospects are helping to get work done.
About Us
Kaizen Design Studio is the best digital marketing company in Pune. We are experts in planning, strategizing, producing, and executing effective digital marketing campaigns for a variety of clients across different verticals. So, whatever your business needs are, we are bound to have the best and the most cost-effective digital solutions. Get in touch with us today!
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com

8

Benefits of Explainer Videos And Why They Are So Popular?

Benefits of Explainer Videos And Why They Are So Popular?

Corporate Video Marketing has become synonymous with the launch of a business or brand. It is an essential component that drives your business towards prosperity! Great motion graphics, appealing content and awesome quality make a good corporate video. One of the leading firms in corporate video makers in Pune, Kaizen will definitely give your business a much-required boost to your company. If you are looking for a good video production company in Pune, Kaizen Design Studio is the perfect option!

There are many marketing techniques that have been growing rapidly in the last few years. Some are useful, and some others are only popular. Whether it is a blog or a product marketing website, it must help your current and potential clients/customers make a quick decision with effective facts and figures. Explainer Videos are one such technique that tackles this need in a good way. Let’s get to know what actually explainer videos are.
An explainer video is a short video used for marketing purposes that highlights a company’s product, service, or business idea in an efficient manner. It is an engaging marketing video that explains the essential features of a product. Various brands have started to deploy explainer videos as a key part of internal communication and have used it for on boarding and training purposes and presentations. After we have known about what explainer videos are, get to know why they are so popular.
Sweet and short
Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes. The objective of a good explainer video is to deliver a business idea in just a few seconds. Kaizen Design Studio is a well renowned corporate video maker in Pune. We are teamed up with skilled video makers.
Instantly viral
Brands need visually appealing content that goes viral instantly to increase their stake on social media for attracting customers towards the brand. Going viral actually means sharing a piece of information many times, even in the millions, from when it is first posted. This happens because such a material piques the interest and attention of its viewers. Explainer videos have a great chance of going viral instantly as it contains information of a particular product. Kaizen Design Studio is one of the best corporate video makers in Pune. We cover corporate shoots, create explainer videos, testimonials that will enthrall your target audience.
Problem-solving approach
People strive hard to get rid of their problems in life through various products and services the market offers. Explainer videos are focused on addressing a specific problem, explaining the particular product or service, and answering why they’re the solution. This approach attracts a large base of customers having a common problem that your product can solve.
Shareable adds to the convenience
An explainer video doesn’t have to be limited just till your website. It should roam freely all around! In fact, websites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added benefit to using these sites is that they are Smartphone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than reading text blocks on a website.
If you’re looking for support to make your own explainer video, Kaizen Design Studio, one of the best corporate video makers in Pune is always happy to help! An explainer video company in Pune, Kaizen Design Studio has the perfect team which creates amazing graphics animation videos in Pune that are visually appealing and loaded with awesome content to attract your customer base!
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Corporate Video Production Company in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

9

How Valuable your Content is while Business Branding

How Valuable your Content is while Business Branding

Let me tell you already, Content in Branding is like Heart in Body. Because look at your business competitors around there are 100s of business providing similar or same product as you. You know yourself how many efforts you put to make strong relationship with clients. In the same way content is the key which will help you make strong relationship with clients online.
Content is the key influencer in all your marketing strategies, including digital. Only through web copy, ad copy, blogs, press releases, and social promotions can you reach out to your target audience. With our impeccable content auditing and content writing services in Pune, we’ll provide the right support to all your marketing strategies.
A sound content strategy is a key to having a good online brand presence, and for that, you need online content marketing in Pune. Content is the best way to get your message to your targeted audience in a clear, understandable manner. There are many forms of content to do that. However, once online, your content can also be considered legally binding. Therefore, it is best to hire the services of content marketing companies in Pune who are adept at creating smart content, relevant to your business.
When an idea culminates into something meaningful, that is content. It is at the heart of digital marketing related services and solutions. For example, Search Engine Optimization requires ample amount of keyword rich content for it to be effective. These keywords help rank the website on the Search Engine. Creative, witty communication is required for all social media strategies, and most importantly, your website requires excellent content that does justice to your business, and gives out the right communication.
Whatever your content writing requirement is, Kaizen Design Studio will provide you with the best solutions. We have a team of experienced and qualified content writers and copywriters, who have worked with and campaigned for reputable names in the industry. They are experts at writing articles, blogs, press releases, web copy, PPD adverts, social media strategies, presentations, and scripts. They will create the best content strategies for you that will support your digital marketing strategies. Therefore, for content writing services in Pune choose Kaizen Design Studio.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Content marketing Company.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

10

What does Branding Services include?

What does Branding Services include?

Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. It helps to identify a product and distinguish it from other products and services. It is important because not only branding is what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Kaizen Design Studio is one of the foremost graphic design companies in Pune. Our branding solutions and services cover a wide spectrum of solutions for advertising, public relations, brand building, media planning & buying, and market research. Under these categories, our services cover logo design, company & corporate profile creation, brand guideline manuals, stationery design, annual reports, product catalogs, print media advertising, outdoor advertising, commercial ads, events, commercial photo shoots, product photography, internal branding.
We cover 360 degrees of all branding solutions and services provided by the topmost ad agencies in Pune. Branding is important as it creates a brand recall value amongst customers. It is a promise to your client of quality, and trust. With a how, what, when, where, and who approach, we ensure your brand communicates with potential customers every step of the way. Consistent branding ensures strong brand value and gives your business an edge over. Branding also ensures customers develop an attachment to a particular brand.
We take great care in creating branding solutions for you. We ensure they align with your 'Vision' and 'Mission', and carry your business' message. Your branding is then carefully integrated across all marketing tools, ensuring 360-degree exposure. Therefore, join hands with a strong design company in Pune like us to get the best branding solutions and services.
Our Branding Services
• Logo creation
• Brand / Corporate identity Design
• Office Stationary
• Office Internal branding
• Annual Reports / Magazines design
• Product catalogs
• Leaflets, Brochure, Hoardings
• Outdoor Advertising collaterals
• Menu Cards
• News Papers Ads, Inserts
• Photography Product
• Re-Branding
• Market Analysis
• Brand Development strategy
• Brand awareness campaigns
• TVCs
• Events
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, branding solutions and services.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

11

Know about every Social Media Manager should be doing in 2021

Know about every Social Media Manager should be doing in 2021

A social manager has to do more than just generating leads through social media. S/he has to strive harder for conversions through social media. A digital marketing company does not just need a great social media manager with lead conversion skills but also expects a person who is updated with the current trends of the industry. Every social media manager has to be in sync with the social media trends and also, what s/he can do to apply them correctly. Kaizen Design Studio, a social media marketing agency in Pune has the best social media team that is updated with new advancements in the industry.
Many small errors lead to flawed management. Take this statement as a lesson from 2019 and breathe in some discipline in your daily tasks. Try to improve your performance in 2020 with simple steps. Here are some insights into what every social media manager should be doing in 2020.
Improve your Social Media advertising
Social Media advertising is vital for any brand’s success. It involves a plethora of procedures such as Setting up ad campaigns, analyzing ad performances, deciding the budget for the campaigns, crafting amazing content for audience engagement and so on. Analyze every step carefully and make sure that social media advertising is executed properly and yields a greater return on investments.
Automatic scheduling of Social Media posts
With the beginning of a new decade, start a new tradition for increased efficiency! The new decade will be filled with more clients and more posts. Human errors are possible if there is too much social media posting on one’s hands. To improve efficiency, automate your social media posts. There are many automated tools available for scheduling social media posts. Embrace these tools and increase your efficiency.
Keep a close eye on your competitors
Now, this doesn’t mean that you have to be a detective and constantly keep checking what your competitors are doing! Take some time out of your work and analyze what your competitors are up to. Observe their mistakes, the ideas they implement while posting, and the type of posts being created for the same and other factors. This will enable you to improve your efficiency and precision in work. The mistakes your competitors commit can be avoided and the improvements they show can be implemented by you.
Change your hashtag strategy
Instagram is a hub for using hashtags for attracting an audience related to the specific hashtag. You may have the habit of using all the hashtags relevant to the topic to the limit of 30. This may scatter your audience. Instead of using 30 hashtags at once, use 8-10 hashtags that are perfect for the topic of the post. This will bring a larger niche audience to your brand.
Social media is busy and overcrowded with a range of content types. In addition to all these improvements in 2020, make sure that you spare time for yourself as well. Without mental pleasures, you can’t expect to perform well! Make it a point to take mental breaks whenever possible.
If you are looking for a good digital marketing agency in Pune, Kaizen Design Studio is the best for you! One of the renowned social media marketing agency in Pune, Kaizen Design Studio, with its efficient and talented social media will spearhead your brand towards success for sure!
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, branding solutions and services.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

12

Know about How to Create a Good Content Strategy?

Know about How to Create a Good Content Strategy?

Content has become the crux of any company or brand. It is responsible for driving traffic and convert your audience to loyal customers of your product. There are many content writing services in Pune that provide you content for your brand, but if you want an excellent content strategy for your brand, Kaizen Design Studio is the best option. One of the best content writing companies in Pune, Kaizen Design Studio will surely give you an amazing content strategy that will play a key role in driving your brand towards success! According to a recent survey, over 63% of businesses have a planned and documented content strategy. With these statistics, you can imagine how important a content strategy for any brand is. Here are some great tips to create an excellent content strategy.
Keywords are the key
In terms of website and blogs, relevant keywords are vital for high ranking. Keywords, when blended with quality content can work wonders for your business! The content should be error-free, appealing and crafted in a good manner for high ranking. Take the help of a website like Google keyword planner for finding the highest-ranked keywords related to the subject.
Confirm and validate your ideas
A content strategy requires information that’s verified and true. Every time you get a new idea, make sure that you verify the details about the idea you are about to implement. Your strategy should not be created on the basis of mere ideation, but it should also support facts.
Don’t forget to prepare a content calendar
Plan a calendar to make things simple. This makes your work a lot easier. Deciding what the target of the day is will enable you to think in a fixed direction. This will definitely impact your writing skills in a great manner. The amount of concentration and focus you develop when your things are planned and followed according to your calendar is really stupendous! So, always make sure that you prepare a calendar for every week!
Great headlines create waves!
Headlines are the main asset for boosting your content at a massive level. Without an attractive headline, even a well-crafted content will not be noticed. So, it’s important to give catchy headlines to your blog. This will definitely help in attracting the audience to a great extent. Getting a catchy headline is difficult but always research, ideate and innovate to create a great headline.
Analyze and strategize accordingly
Just crafting content strategies won’t work. You have to analyze your content by taking relevant feedback. Get to know what’s wrong and make improvements accordingly if any. This will help you to create niche content that appeals more to the user.
Creating content that’s relevant to the audience is easy but crafting a unique content strategy that establishes a connection with the audience is a tad difficult. But with great practice, you can achieve your goal of an ideal content strategy. Kaizen Design Studio, a content marketing company in Pune provides the best content writing services in Pune. Kaizen Design Studio has an efficient and talented content team that strives to make every content strategy a success!
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, digital marketing company in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

13

What is email marketing? How does it help business?

What is email marketing? How does it help business?

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.
Remember – You are a guest in their inbox
People are inundated with interruptions, pitches, and advertisements everywhere they look. Though you might think your email is special, there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember where you are, and use your good manners as a result.
Does email marketing still work?
We know email marketing still works in terms of providing returns, but so do a lot of marketing tactics. Just because they work doesn’t mean a company must automatically use them. Does email marketing still matter? With so many individuals and organizations across all industries benefiting from email marketing, it is safe to say it still matters, now more than ever.
Email is not just a tool for extending offers to customers or generating leads; it’s a primary tool for generating a return on investment in marketing efforts. Those companies that utilize email and do it well can enjoy higher sales and a more cost-efficient approach to their marketing overall. Our Kaizen Design Studio team can help you with digital marketing in pune as we are well known digital marketing agency in pune.
Make strategy of email marketing
Suppose you are sending mail to new customer, so the email should be of welcome or an invitation. In the same way you have to make an algorithm of on what time, what to mail to specific person. To get better conversions you must add CTA to every mail that will help you grow business.
Is it good for small business?
Email marketing is the thing where you first need to understand your customer by applying different strategies in email marketing algorithm and find out what is getting you better conversion and go for it. When you find out your customers, then it will help you get the best conversion rates. If you are hunting for such digital marketing company in pune to work for you in email marketing strategy, then we can definitely help you, reach us at Kaizen Design Studio.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, SEO service agencies in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

14

What is SMO? How to grow in social media?

What is SMO? How to grow in social media?

SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
Integrate Social into your Website
Website social media integration is the process of extending your marketing by redirecting your social media followers to your website and making your social platforms accessible to your target audience and customers via your website.
Links on social media are often considered higher-quality links because social sites have a high web authority. Even if your Facebook page is brand new, it’s likely to rank well in the SERP’s because of Facebook’s overall high authority. These are some criteria one must take care of while doing SMO. If you looking for any company to do your SMO, feel free to contact at Kaizen Design Studio as we have the best team of social media optimization and well known as social media marketing agency in pune.
Consistency is Key to SMO
To be consistent with the language used in social media postings, you first need to consider who you are referring to when you send those messages. Of starters, if you’re speaking to billionaires, you are not going to use the same language as if you were talking to those in the generation of decades before. Your profile must be visually appealing. Humans are visual creatures and are naturally attracted to aesthetically attractive stimuli. Make sure that theme fits your profile.
Align SEO keywords and Social Media
If you want to maximize exposure of your social media profiles, keywords play a very strong role. In fact, if you’re not optimizing your profiles correctly, you’re leaving money on the table for your competitors. If you can effectively use your keyword or phrase in your profile or page name, it will help it rank better in keyword searches on Google and within the social network search itself. To get rid such small and effective tips contact us, and we will be more than happy to work for your business SMO and digital marketing in pune.
Be Social on Social Media
It’s called SOCIAL media for reason, duh! Social signals are an important factor in SEO because search engines look at social signals and factor in how often you’re posting, how many people interact with you, and if there are social sharing elements available to website visitors. Brands often forget that the purpose of these platforms is to build relationships. It’s not a set and forget type of medium. Get out there and participate in conversations, follow your customer base, and share helpful content from both your website and other relevant sites.
Use Branded Cover Images.
I can’t stress the importance of always putting your best foot forward and staying on brand. The cover image is typically the first thing a user sees when he or she visits your page and you want to give them a good impression. Use recommended size guides for each platform to ensure that your cover image is formatted and displayed correctly, and always use professional images that are relevant and memorable. We will help you with your company brand marketing in pune.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Digital marketing agency in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: www.kaizendesignstudio.com

15

What is PPC? How will PPC grow your business?

What is PPC? How will PPC grow your business?

Talking about what is PPC, while searching anything on Google search engine you might have noticed many times on first three links, there is AD written on it in a rectangle just before URL that is nothing but PPL service. Actually not only those links are PPL service, on many apps there are image ads, video ads on YouTube.
Now let’s talk about how that is helpful for your business and how it works? Suppose your business is new on internet it will definitely now on first page of Google search engine in any work to your customers but you want to reach out to your customers as fast as you want, PPL will help you the same.
Pay-Per-Click service is the fastest way to increase your business online. Since PPC is a paid form of internet marketing, the results are instantaneous and measurable. It is called pay-per-click because money is paid for every click received on the advertisement. The ads are in text, image, and video formats, and are placed on websites, search engines, and social media platforms. To conduct foolproof, successful PPC campaigns, you need companies like Kaizen Design Studio, which is an established PPC company in India, well known digital marketing company in pune.
The advantage with PPC campaigns is that they can be aimed at both, sales and branding. For sales, PPC managers make use to relevant keywords to target potential buyers who are already searching for products and services similar to yours. They also bid for ad spaces and placement on sponsored links by search engines. For branding, ad campaigns are conducted that ensure your brand is seen on various platforms. Your products, services and other factors determine the kind of PPC management services required by your business.
Hire Kaizen Design Studios as your PPC management agency, and get on the road to success. We have experience, experts’ team of professionals to run the successful PPC campaign. We also provide a host of additional PPC related services that will give your business a competitive edge, PPC services in pune.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Digital marketing agency in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: www.kaizendesignstudio.com

16

What is ASO? What is importance of App Store Optimization?

What is ASO? What is importance of App Store Optimization?

In today's mobile world, everyone wants everything on their fingertips! There’s an app for everything. From booking cabs to even buying medicines, there are Smartphone apps that make our lives easy. But this also means there’s a lot of competition in the app business. It is getting harder for businesses to get their apps noticed. Therefore, you need to hire an app store optimization company to give your app the much required edge. We, at Kaizen Design Studio provide the best ASO services aimed at increasing your app’s downloads, and improving its overall performance.
App Store Optimization or ASO is much like SEO. It increases downloads and improves the ranking of an app. In today’s digitally aware world, businesses also need to have apps that give people access to their products and services at a simple touch. The younger generation is more inclined to use apps instead of websites, thanks to their smart phones. Therefore, almost every business is inclined to develop an app for its product or services. But to be above the competition, one must utilize app store optimization services in India. This will ensure your app ranks high in Apple’s App Store and Google’s Play Store. You can get it done at our place as we are popular ASO Company in Pune.
ASO is often referred to as app store SEO (Search Engine Optimization). Both processes share similarities like keyword optimization, back linking and conversion optimization. The main differences between App Store Optimization and Search Engine Optimization are the ranking factors. Also, ASO is utilized for mobile apps whereas SEO is for websites
For ASO services in Pune, we have an established team and track record. Our services go beyond simply increasing downloads. We also look after technical and creative aspects of app development.
Our App Store Optimization Services
• Keyword Research
• Title and Description Optimization
• Optimizing App Name
• App review & ratings
• Creating attractive Icon and Screenshots
• Creating Promotional Video of your app
• Improve user experience
• Working with Determination and Strategy
• Suggestion of factors to get positive Reviews
• Increase # of App Installation
• Decrease # of App Un installation
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, ASO Company in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: www.kaizendesignstudio.com

17

What is Content Creation? How does it affect any business?

What is Content Creation? How does it affect any business?

Content is the key influencer in all your marketing strategies, including digital. Only through web copy, ad copy, blogs, press releases, and social promotions can you reach out to your target audience. With our impeccable content auditing and content writing services in Pune, we’ll provide the right support to all your marketing strategies.
A sound content strategy is a key to having a good online brand presence, and for that, you need online content marketing in Pune. Content is the best way to get your message to your targeted audience in a clear, understandable manner. There are many forms of content to do that. However, once online, your content can also be considered legally binding. Therefore, it is best to hire the services of content marketing companies in Pune who are adept at creating smart content, relevant to your business.
When an idea culminates into something meaningful, that is content. It is at the heart of digital marketing related services and solutions. For example, Search Engine Optimization requires ample amount of keyword rich content for it to be effective. These keywords help rank the website on the Search Engine. Creative, witty communication is required for all social media strategies, and most importantly, your website requires excellent content that does justice to your business, and gives out the right communication.
Whatever your content writing requirement is, Kaizen Design Studio will provide you with the best solutions. We have a team of experienced and qualified content writers and copywriters, who have worked with and campaigned for reputable names in the industry. They are experts at writing articles, blogs, press releases, web copy, PPD adverts, social media strategies, presentations, and scripts. They will create the best content strategies for you that will support your digital marketing strategies. Therefore, for content writing services in Pune choose Kaizen Design Studio.
Our Content Creation Services
• Blogging
• Detail Analysis of Site Content
• Creation of Info graphics
• Press Release
• Competitive Content Gap Research
• Exposure to Maximum Search Engines
• Blog Management
• Development of Internal Links
• Regular Teleconference
• Preparing Regular Email Reports
• Social Promotions
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Content marketing Company in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: www.kaizendesignstudio.com

18

Social Media Mistakes You Need to Avoid

Social Media Mistakes You Need to Avoid

Social media is one of the pillars upon which a digital marketing campaign stands. To say it's important would be an understatement. It could pretty much be a deciding factor in regards to your business’ online marketing success. So, take it seriously!

If you’ve already been doing social media for your business, but somehow, it’s not working out, you might be making some mistakes. Before you start searching for a good social media marketing company in Pune, India, there are some social media mistakes you can avoid and get your social media campaign on track.

Unplanned Posting

This is probably the first mistake everyone makes. Those days of simply posting and getting ‘Like’ & ‘Shares’ are long gone. Today, you need to carefully plan out your posting activities. You need to plan and strategize each post, create a theme, maybe even a design template and make posts that represent your business and connect with the audience.

No Defined Target Audience

Most people have this wrong approach of creating posts that everyone can relate to. This is okay when your brand has a wider bracket for target audience. But if you have a specific target audience, you need to create social media campaigns targeting them. Remember, your social media activities should also have a positive impact on your bottom line and increase sales. Every social media agency in Pune, India will tell you social media should also be aimed at making sales.

Poor Use of Hashtags

The right hashtag can ensure your brand’s tweet or post is seen by thousands. But the double-edged sword here is that your mistake can also be seen by thousands. So, be careful of what hashtag you use. Many brands have made the mistake of using hashtags for serious topics like domestic abuse or racism for making jokes. Understand the meaning behind every hashtag and only then post using it. Social media marketing agencies in Pune, India actually has dedicated professionals just for researching hashtags.

Not Engaging in the Comment Section

Go on to social media and you’ll find many posts of brands that have comments and enquiries in the comment but no engagement. Don’t do this. Social media is one of the best places to engage your customers. Solve their queries or even just a polite reply in the comment section can do wonders for your social media pages. Even social media platforms like Facebook keep track of pages that promptly reply to messages and comments.

Deleting Negative Reviews & Comments

Sometimes, a brand may indulge in deleting negative reviews and comments. This is a big no-no. If you are having trouble assuaging a customer’s complaints in the comment, you can always hire a social media marketing agency in Pune, India to handle it, but don’t make the mistake of deleting or banning customers from your page. It will make your brand look bad, and such things spread like wildfire on social media.

Boring, Generic Posting

Social media is a place of fun and entertainment, so make sure your posts also capture these elements. Yes, your posts have to be relevant to your business and industry, but that does not mean you make boring posts about it. Attractive designs, clever copy, and trendy, topical hashtags can make your post really entertaining.

About Us

If you want your social media optimization and campaigns to be flawless, get in touch with Kaizen Design Studio. We are the best SMO agency in Pune, India and we will ensure you get the best out of your social media pages.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan, Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com

19

What are the benefits of small business online marketing?

What are the benefits of small business online marketing?

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business. There are many web development companies and digital marketing companies waiting for you to get your own business and let people on the internet know about you and your business. #vocalforlocal
It also has the main factor that

• You can save money and reach more customers for less money than traditional marketing methods.
• You can track responses to your marketing efforts immediately
• You can get to know about target audience
• You can easily show your audience what they want.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on
Attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design
Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries
Of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is
Now one of the most sought after, Digital Advertising companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

20

How to get perfect logo and brand name for your business?

How to get perfect logo and brand name for your business?

When it comes branding of your business, you should be very clear about your brand logo and name with all aspects like its geometry, orientation, size, font, and more importantly color that’s what attracts the people and get scanned in their mind.

Your brand logo and name is the very important thing because that’s what says a lot about your business instead of reading about us section. Your logo design has to be catchy, memorable, and color should speak on behalf of you. Examine the logos your competitors are using. This way, you can make sure the one you choose isn't similar. You'll want your logo to stand out as different in the minds of your customers. Your and logo and brand should speak the same.
Select a name that is easy to spell. Your customers may have a harder time finding your business on the Internet or in phone directories if the name you choose has a complicated spelling. Choose a name that makes the business you are in obvious, so your potential customers won't have to guess what you're selling. If you are selling gift baskets, for example, you may do well to include baskets or gift baskets in your name. Look for how designing companies work on logos and brand names.
Don’t confuse people - Your brand name’s feel and sound should imply what the company entails. For instance, if tufted is the name of your brand, this is suggestive of something edible. A provider of financial services should not use the name tufted, though.
For clarity’s sake, put together a list of relevant buzzwords in your niche or field. If you’re putting together a finance SaaS, your list may be comprised of “accounting,” “spreadsheets,” “numbers,” or “books.” A hybrid of relevant words will stimulate your mind into formulating a relevant name.
Stay away from outdated recommendations - To resonate with trendy individuals a brand name needs to have a stylish vibe. Just don’t go overboard trying to be trendy – what is popular today could be outdated next week. You need a name that will stand the test of time. Try isolating domain names that are available and select one based on your criteria. This isn’t as mandatory as it used to be, as brand signals and SEO have come a long way over the years.
You are encouraged to select a domain name methodically, but don’t compromise it based on what’s available. Recommendation would be to take professionals in branding solutions and services help in this matter.
About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, education, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Digital Advertising companies in Pune.

Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

21

Four Ways to Use Corporate Video for Your Business

Four Ways to Use Corporate Video for Your Business

Many people don’t know what kind of videos to make for business. There are plenty of ways to use video at the moment so it’s all about choosing the right style and method that suits your aims, objectives and, most importantly, your audience.
These are the four ways to corporate videos for your Business
Promote Your Event
Make video that is will speak everything about upcoming event. Consider using clips of last year same event if so. Show how that event will be held? What attendees will be getting out of that event? Talk about highlights, main features, timings, how much event matters to anyone. Take help of corporate video production companies professionals about the idea and outcome of the same video. While making of video all that matters is creativity and that you will get from the experienced ones who are professional in corporate video production companies. This is one of the most effective ways to use video for an event but have you ever thought about turning this on its head?
Make Video Announcements
Make announcements on social media interact with everyone on social media that will lead to more audience for your business. A video helps get audience 10 times than any image posts. You can mix it up between standard posts, images and video to keep your audience interested. Video posts however don’t always need to be full on productions that take weeks to create, if you have an announcement, some good news or a company update then use video to put this across. It could be the CEO talking or a customer or anyone relevant to the announcement but using video to communicate the message will work wonders.
Customer Testimonials
Video testimonials are 100 times better than text testimonials. Simplest but most effective. Rather than a written testimonial which, let’s face it, could easily be made up, get your happy customer on video. Of all the ways to use video for business this is probably the easiest and most effective.
Sharing whole idea at once
With the help of corporate video for IT Company or any other business you can let know your company and business in a very short time and in easiest way. Show them your creativity and uniqueness in your business in very different way, out of common ways, something different and attractive audience should find in your video because that is what will give more audience and more interaction with you and people who are watching that video. We at Kaizen Design Studio will help you with getting in touch with corporate video creators team who are professional and help you with creative ideas and shooting.
About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, making of corporate video for IT Company.

Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

22

What are the branding challenges and opportunities?

What are the branding challenges and opportunities?

Branding is often identified as something out of reach for many of the small to mid-size businesses. Brands build their strength by providing customers consistently superior product and service experiences. It is all about who are we, loyalty, emotion, long terms, creating values, in other words communication of values, characteristics, and uniqueness showing what particular brand you are.
There is a difference between Branding and Marketing services , in branding you represent your business, and in marketing your represent your products and services. Here you are clear that branding is more important than marketing in long term effects. In today’s world, one or the other is also selling their service or product but at the same point if you are strong brand, there are 100 percent chances of customer/clients reaching to you.
Consider branding as an asset, from the above example you might be clear about how branding helps marketing.
Branding consists of how easily people remember your company, logo design, graphic designers, brand name, color is the important factor. Branding will consist of soft skills like you interact with customers; solve their problems, strong bonding.
If you are looking for branding agencies in Pune for your business or graphic designer in Pune, feel free to contact us at Kaizen Design Studio with team of creative and experienced graphic designers, and best branding strategies in Pune.
About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, branding services in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

23

How is the Digital Marketing growing? What is the need of it?

How is the Digital Marketing growing? What is the need of it?

When we look at the last couple of years there is exponential growth in manipulation of internet, as the matter of fact every individual is promoting themselves on internet to let other people know them.
In the same way to get more contemporary customers individuals are also promoting their business on internet in proper sensible manner so that customers after looking at your business elements they should generate interest in business product or service. People should remember you after that. By doing so you will not only be getting customers for your service or product but also at the same time you will get branding of your business. And this is what is outcome from digital marketing for your business. You can get done your business branding services in Pune from the best at Kaizen Design Studio
Digital marketing is the thing which will never go wrong. Let me explain it to you, traffic on internet will only grow and not reduce for sure so there is no doubt if there are my customers on internet or not. It is definite that it will take some span but you will definitely reach out to your customer. Unlike others if have also strong will to grow your business and reach out to your customers, we at Kaizen Design Studio can help you will the same as we are known for the best digital marketing in Pune.
The importance of digital marketing is that you can track what you are paying for and drive better towards your audience. When you invest time and money into your campaigns, you want to know that they are working, and you can track it easily. You can easily track the metrics such as cost, clicks, likes, shares, comments, conversions. With digital marketing you monitor and immediately make changes where required as you get to know if improvement needs to be done. The same you can get it done by the professionals in digital marketing services in Pune.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, digital marketing in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

24

How to know if digital marketing company is providing their best?

How to know if digital marketing company is providing their best?

There are many ways to build your business online: social media, email marketing, PPC, content… and so on. Digital marketing agencies can solve challenge for you; leaving focus on work you do the best. And there are many digital marketing companies waiting for you to ask for work but here challenge comes who will be the best.
There are some factors on that basis you can classify –
Team ideology
Yes, when you are in a meeting with any digital marketing agency look how versatile and conceptual their idea is to do digital marketing of your business. How effectively they make tree map for your business. Know which team have something unique and different proposal for you. When it comes to idea and concepts of work flow Kaizen Design Studio is digital marketing agency in Pune manages the best and get things done.
Creativity
Creativity is the important something that will mean a lot to your customers. Creative teams have many different aspects of looking into any situation and solving them. Creativity comes under content writing, info graphics, branding ideas, and more that will help your customers understand about your business in detail that will help your customers trust you. If you are looking for such creative team for your digital media marketing services in Pune, Kaizen Design Studio is the one will help you the best.
Review
Look for the reviews rating of digital marketing agency, that will help you gain trust and if respective company is worth doing work for your business.
In the first place you can consider all these aspects go with it. In case you are looking for digital marketing, Kaizen Design Studio is one of the top advertising agencies in Pune. You can find all of the above comfortably.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno statuses amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, digital marketing in Pune.

Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/

25

Types of Corporate Videos you need them

Types of Corporate Videos you need them

Being a business person, you may probably already how effective corporate videos are in terms of sharing company’s message, recent events or company’s culture. For anything that you are sharing through video that should contain basic things you should. Here we will tell you what all to consider while making any particular type of video.
Brand video
This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This video should be on home page or about us page of website. You can such
Corporate Communication Videos
In this video you can you have to talk about features and views about the company or any topic related to work, it could be talking about the same with CEO of company. Now companies can use corporate communication videos to tell stories and efficiently inform employees, customers and influencers in a way that’s attention-grabbing and persuasive.
Social Media Videos
You might have already noticed that social media feeds are filled with images and videos, text messages just get lost in the scroll. This is because, apart from not standing out as much, the algorithms on some social channels such as Facebook ensure video content is more likely to be served to your followers. Social media videos are short and often emotive videos that encourage your audience. Such videos are not necessarily focused on products or services instead more pivoted on branding of company. If you are also looking for such types of corporate video creators then Kaizen Design Studio is the right place for you who can help you make social media videos.
Product Exhibition Video
This is especially effective if you have a lot of different features that can be hard to explain. Consider Apple makes launching videos of their product and in that 1 to 2 min video they explain about every detail of that product. In that mean time there is like 0 probability of any getting distracted in their minds. That’s what shows how much videos are important. If you are also looking for such creative and innovative corporate video content creators then Kaizen Design Studio is the right place for you.
Testimonial Videos
These are the simplest and most effective videos. Testimonial videos makes more trustworthy and bond than a text testimonial. It’s just that customer or client is going to make review video sitting on one place.
You can freely contact Kaizen Design Studio for any types of commercial or corporate video creation. We have the professional and creative video content creators who can help you make such videos easily.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions. Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Corporate video for IT Company

Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id: info@kaizendesignstudio.com
Website: https://www.kaizendesignstudio.com/