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Updated by Riya Sharma on Feb 15, 2021
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Riya Sharma Riya Sharma
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What is a Buyer Persona - and why is it important?

Being a social marketer, you can often get distracted from tracking the latest engagement rates and campaigns. Buyer’s persona reminds you to put customers’ needs and wants ahead of your own ideology while devising a campaign. It also helps you to develop a more profound and proper understanding of your current and prospective customers.

What is a 'Buyer Persona' and Why is it Important? | EvenDigit

A buyers persona is a research-based profile that depicts an ideal customer. Buyer personas help businesses to understand actual their customers need so they can deliver and serve the best. Know more about buyers persona more!