Softlines

Hardlines and softlines are the two major classifications of retail inventory. “Softlines” generally refers to goods that are literally soft, such as clothing and bedding. “Hardlines” commonly refers to less personal items, such as appliances or sports equipment. The term soft goods or softlines refers to merchandise that is literally "soft." Hard goods or hardlines are goods that are "hard" to the touch. The term “soft goods” primarily refers to items that are literally soft, such as clothing and linens. Hard goods are nonpersonal items such as sporting equipment, appliances or electronics. Today's retail environment requires continual innovation to meet consumers' ever-changing demands for compelling shopping experiences. Retailers must balance those demands with ever-present financial pressures on costs and margin, as well as competitive, labor, real estate, technology, and regulatory challenges.

Success in retail omnichannel strategy today is about innovation through omnichannel strategy – new markets, new channels, new capabilities, new processes, and new business models. Retailers need innovation to meet their customers’ growing demands.