The Collaborative Economy

The Altimeter Group is at it again. Just when we thought we had social business understood, they released a new report today that turns traditional business models completely upside down. The Collaborative Economy is defined as an economic model where ownership and access are shared between corporations, startups, and people.

The sharing economy, collaborative consumption, on-demand access... it goes by many names, all equally buzzed-about. From travel accommodations (Airbnb, VRBO) to transportation (Uber, Lyft) and work (oDesk, TaskRabbit), the collaborative economy has disrupted more industries than it has left untouched.

If you are a regular reader of this blog over the past few years, you have seen news and insights about social business and the growing sharing economy. In fact, the reason I have been blogging a little less in the past month is that I am working on an ebook on the topic.

A la veille de LeWeb London 13, Altimeter Group dévoile ses prédictions sur le futur de la sharing economy. Selon une étude réalisée par Altimeter Group, la sharing economy est sur le point de transformer le monde.

If Web 2.0 was the flourishing of social media, Web 3.0 will be the use of social platforms to support individuals sharing goods and services with one another: That's the main argument of a report from the industry research firm Altimeter Group in the lead-up to the LeWeb conference this week that focuses on the so-called collaborative economy.

With the sharing economy gaining more and more steam, major corporations can either hop on board or get run right over... or so says a new report from the Altimeter Group. Collaborative consumption has proven to be a lasting, widespread, and disruptive movement, which is why a number of forward-thinking companies - including Patagonia, Toyota, and NBC - have already begun incorporating sharing-based strategies into their core businesses.

I'm trying hard to be cautiously optimistic, but the pessimist in me may be winning. New York City's bike share program launched on Memorial Day. It's the talk of the town, and the largest such program in the world. It's also a sterling example of the Collaborative Economy, the topic of new and important research by my colleague, Jeremiah Owyang.

The Collaborative Economy is an economic model where ownership and access are shared between people, startups, and corporations Altimeter Group has been tracking the progression of social business in the enterprise for quite some time now. Last winter, Altimeter began a deep analysis of recent trends in collaborative economy and how they will disrupt business.

Are you familiar with AirBnB, Lyft, Etsy or Rent the Runway? These are all examples of the collaborative economy, a fast-growing market fueled by social technologies, defined by people buying, selling and sharing products amongst each other. In other words, "buy and share" is the new "buy and sell."

Une étude diffusée hier par Altimer Research montre comment l'économie collaborative change nos habitudes de consommation en proposant des modèles économiques innovants. Elle propose également une analyse de l'impact de ces nouvelles logiques sur les modèles existants. Pour continuer d'évoluer, les entreprises doivent adopter la chaîne de valeur de l'économie collaborative.

Through our research over the last few years, we have seen not only the potential for collaborative consumption to disrupt traditional industries and incumbent businesses, but also the huge untapped opportunity that exists if our corporations, large companies and even governments could tap into the benefits of these new models.

Ogni giorno le persone condividono conversazioni attraverso i canali social: in Italia, il 94,5% della popolazione online è attiva sui social media. Questo comportamento è talmente radicato nel nostro modo di interagire che la condivisione e la collaborazione stanno diventando parte della relazione tra marche e persone, con un impatto anche sulle modalità d'acquisto.

Research Report: The Collaborative Economy: Products, services, and market relationships have changed, as sharing startups impact business models. To avoid disruption, companies must adopt the Collaborative Economy Value Chain. Author: Jeremiah Owyang, with Christine Tran and Chris Silva Publication Date: June 4, 2013 Report: Available at http://www.slideshare.net/Altimeter/the-collaborative-economy Overview Social technologies radically disrupted communications, marketing, and customer care.

Long-time analyst and noted commentator Jeremiah Owyang, partner at research company Altimeter Group, spoke at Le Web in London today about the so-called 'sharing economy' and had a few home truths to impart, especially to big businesses being disrupted by startups. Owyang thinks there are two things going on here.

Jeremiah Owyang, analyst at Altimeter Group, discusses the business disruption of product sharing and what it means to the global economy and environment. He speaks on Bloomberg Television's "The Pulse."

The idea of a business utilising its idle capacity is nothing new but it's fast emerging as the poster boy for the sharing economy - at least among new, emerging players ready to take risk and explore new horizons. But what about the old guys? The guys being disrupted?

Businesses think they own their products and experiences. That's why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and mobile, and a new "we" ethos brought on by millennials.