Blog Magazine
10 Free Courses for SEO, Content Marketing and Competitor Analysis. Add Certificates to your resume (Fully certified by the SEMrush Academy). SEMrush tools are used by over 7 million SEO and web professionals.
Source: https://shareasale.com/r.cfm?b=1628251&u=1855017&m=97231&urllink=&afftrack=0
Pump up your knowledge on the basics of keyword research with this free and in-depth course from Semrush favourite Greg Gifford.
Lesson 1. Introduction to Keyword Research
The foundation of a robust SEO strategy is excellent and relevant keyword research. In this module, we will explain to you what SEO keyword research is, and how important it is for your SEO strategy.
Lesson 2. Understanding the Business
This module focuses on developing understanding of a business and how to research keywords for a particular business based on the analysis of this business and the market niche it falls into. You'll find out how to start your keyword research process by asking the right questions about what's important to a business and its potential customers.
Lesson 3. Query Intent
Search or query intent is what the user wants to find, what action they want to perform, or what goal they hope to achieve when they type a search query into a search engine. In this lesson, you will learn the types of intent users have and how they correspond with search results.
Lesson 4. Create a List
After you have learned how to perform keyword research, you move on to your first niche keyword research and create your list. You will also learn which ones can bring you fast and long-term results.
Lesson 5. Semrush Tools
To perform advanced keyword research, you need effective professional tools. In this lesson, we introduce you to the Semrush keyword research tools, which help you in SEO keyword research.
Lesson 6. Not Provided Keywords
To make your keyword research even more effective, you might want to discover which keywords are hidden by the 'not provided' label in Google Analytics. In this lesson, we tell you how to overcome this roadblock.
Lesson 7. Check Your Competitors
Smart competitor analysis can give you valuable ideas. In this keyword research guide, you will learn how to gain competitor insights and what to focus on while doing your keyword research.
Lesson 8. Create Content
Optimizing your content with the right keywords is critical for achieving top search engine rankings. This lesson will teach you how to write optimized content using researched keywords.
Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.
Syllabus:
Module 1. Search engine basics
Learn SEO basics as Greg takes you through the inner workings of search engines. How do they determine where a given website is going to be placed on the results page? Where is the best page placement? Learn the answers to these questions and many more.
Module 2. Technical SEO
Dive a little deeper into SEO fundamentals as you learn more about some of the basic technical aspects of how search engines interact with websites. Learn how to diagnose problems with a site and make adjustments to rank higher. This module includes tips on basic SEO analysis.
Module 3. Link signals
Greg gets you up to speed on the ins and outs of earning relevant links to your website. You'll learn why not all links are good links, and how to analyze your links and utilize anchor text to your advantage. This is a basic SEO strategy that you'll want to develop as you build your site.
Module 4. On-page signals
Among the SEO basics, you'll find on-page optimization to be of key importance. Learn how to do keyword research, write and optimize content, what key on-page elements are, and more. These important concepts are basic SEO techniques that help to improve the ranking and conversion rate of websites.
Module 5. SEO for mobile
To create the best user experience, websites must work flawlessly on smartphones and tablets. With more searches now being done on mobile, a basic SEO strategy for mobile is essential. Greg walks you through responsive website design, and why a website is invisible in search results without it.
Module 6. Other ranking signals
As your basic SEO knowledge grows, you will want to recognize other important signals which influence ranking placement on search engines. Here you'll learn additional basic SEO techniques for best results.
Module 7. International SEO
There is more than one basic SEO strategy that's critical to the success of International SEO. In this module, Greg explains how to help search engines easily identify the countries and languages you are targeting, and rank prominently on International search engine results pages.
Module 8. Local SEO
One of the basic SEO questions most often asked is how to rank high in local searches. Learn how content is king in the quest to attract local traffic to a website, and what the other factors are for local SEO success. This is a basic SEO strategy anyone looking for great placement must know.
You receive official Semrush certification (Great for the resume!) upon course completion.
Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.
SYLLABUS
Lesson 1. The basics of SEO content
You'll dive into the basic points of SEO content, learn the course structure, and know what to focus on while improving an SEO strategy.
Lesson 2. What is E-A-T and how important is it?
Eric will explain the basics of the E-A-T concept, teaching you how content breadth and width can impact your SEO success. You'll also learn the meaning of Your Money or Your Life (YMYL) queries.
Lesson 3. Why content is important for SEO
You will learn how you can use content to effectively drive SEO, discover why users' needs are important to track, and analyze your digital marketing campaigns. Eric will also share practical cases to demonstrate to you how the amount of content published affects online visibility.
Lesson 4. How users' needs impact content depth
You'll find out how users' needs impact the depth and breadth of the content on your website, and explore how the query and the true needs are connected. You will also focus on the importance of UX in SEO strategy.
Lesson 5. The basics of links and PageRank
You will get an understanding of the basic aspects of links and PageRank, diving deeper into the interconnection of content strategy and link relevance.
Lesson 6. The evolution of SEO ranking factors
You will explore case studies and get insights on how links can improve rankings and discover what signals inform Google about content quality.
Lesson 7. Backlink analysis
Eric will show you how to do backlink analysis with Semrush. You will learn how to analyze links and research your competitors' backlink profiles to get content ideas.
Lesson 8. Link relevance
In this lesson, Eric will guide you through the understanding of why link relevance is so important. You will also find out what types of links are worth acquiring and what content is link-worthy.
Lesson 9. The power of informational content
You'll discover the benefits of informational content, getting insights on page speed and learning the basics of added-value mindset and how to implement it in your content strategy.
Lesson 10. Content hubs vs. blogs
In this lesson Eric will bring you deeper into the world of hubs and blogs. You'll discover the best places to publish your content and learn about categorized tag pages and search engines' priorities when ranking and indexing content.
Get certified by Semrush - Try to pass the Role of Content exam and earn your personalized certificate.
If you already have sufficient skills in creating SEO content, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.
Learn about SEO and content marketing that will drive your SEO campaign with digital marketing and SEO expert Eric Enge.
SYLLABUS
Lesson 1. Content Marketing Plan
You will be introduced to the concept of content marketing and the importance of creating a content marketing plan. You'll learn how great content can be used to attract attention and generate awareness of your organization, business and/or products. You'll also learn why having a content marketing strategy and quality content can drive your SEO.
Lesson 2. Guest Posts
Learn about guest blog posts and whether they're still useful as part of your SEO campaign and content marketing strategy. You'll learn how to avoid penalties from search engines, and about good practices in order to optimize content such as blog posts.
Lesson 3. Collaborating with Marketing and PR
In this lesson, Eric will explain the role and benefits of collaborating with PR and marketing in order to optimize content and get it seen. You'll learn how to engage with public relations activities and how the media can help your overall SEO campaign. You'll also learn why it's important to collaborate early on and make sure your content marketing plan aligns with key media and PR outlets.
Lesson 4. Content Syndication
You'll learn what content syndication is, what it has to do with link building, and why it could be of benefit to your content marketing strategy. Eric will also explain the potential risks involved and how to avoid these pitfalls by producing relevant content and controlling where it's published.
Lesson 5. Interviews
Learn about why creating content around interviews might be of benefit to your SEO campaign. You'll also learn about the different interview formats, how to optimize content from interviews, as well as some tips on how to set up and find people to interview.
Lesson 6. Types of Content
In this lesson, Eric will guide you through the many different types of digital content including: articles, video, interviews, white papers, quizzes and surveys, infographics and more. You'll also learn why creating content that encompasses a variety of different formats can help your search engine optimization goals.
Lesson 7. Content-Based Link Building
You'll learn what content has to do with link building, and why quality content can be useful for improving your link building activities. You'll also learn why people prefer to link to relevant content, and how to optimize content so that it appeals and is useful to a wider audience. Finally, you'll learn why taking an in-depth approach to your content can increase your inbound linking and pay dividends on your SEO.
Lesson 8. Creating Great Content
In the final lesson, Eric will provide guidance on what makes quality content, why having relevant content is important, and how EAT (Expertise, Authority and Trust) should always be at the forefront of any content marketing plan. You'll also learn why you need to be monitoring and evaluating your content, and how to use feedback to improve.
After you've completed the course, you can take the Content Marketing and SEO Fundamentals exam and earn a personalized certificate.
If you feel that you have enough experience and knowledge about content marketing (for example, because you're a digital marketer), you can jump straight to taking the exam. Once you pass, you'll earn a certificate to showcase your expertise in this area. Feel free to share your expertise on your CV and LinkedIn profile.
This course will teach you how to improve and maintain your website's health, as well as optimize your website's content for both users and search engines with Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.
SYLLABUS
Module 1. Technical SEO
Fixing technical errors is key to keeping your website healthy. In this module, you'll learn about HTTPS and crawlability issues, log file analysis, and how to conduct a technical SEO audit.
Module 2. On-Page Signals
Getting acquainted with tools that help you optimize your content for search engines is valuable for your online marketing success. In this module, you'll learn about creating SEO-friendly content, on-page optimization ideas, and eliminating on-page errors.
Get certified by Semrush
Try to pass the On-Page and Technical SEO test and earn your personalized certificate.
If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, proof of your Semrush mastery.
Get expert tips and advice on using Semrush to really maximise your link building efforts.
SYLLABUS
Lesson 1. Backlink Research & Bulk Backlink Analysis
In this lesson, you'll discover your website's backlink profile, as well as explore your competitors' backlinks with Semrush reports.
Lesson 2. Avoiding Google Penalties
Google penalties can prove costly. You will learn how to detect and disavow toxic backlinks to avoid Google penalties, as well as find and recover lost backlinks. Valuable lessons here.
Lesson 3. Internal Linking
A healthy, well-ranking website must have a well-planned internal linking strategy. You will check your website's performance in terms of internal linking and learn how to fix linking errors, keeping your website free of issues.
Lesson 4. Building Links
This step-by-step link building process helps you uncover prospects and convert them into valuable backlinks. This lesson will show you how you can expand your linking influence.
Lesson 5. Backlink Gap Analysis
Knowing the competition is important to your website's success. The Backlink Gap tool will help you find backlinks that your competitors have and that you need.
Get certified by Semrush - After completing the course, you'll have all the necessary knowledge to take and pass the PPC Fundamentals Exam. If you already have reasonable PPC skills, you can bypass the educational part and test yourself right away by taking the exam. Upon passing it, you'll earn a certificate issued by Semrush, which will serve as proof of your knowledge of PPC essentials.
Learn how to benchmark your site in the 3 main areas of SEO; Keywords, site health and backlink authority with CSM Kelsey Gettis
Lesson 1. Intro
In this course you will learn how we onboard our Enterprise Clients, by beginning with Auditing their Online Visibility! This will uncover immediate opportunities for you to take advantage of from Day 1 of your Semrush subscription
Lesson 2. Audit Your Site Health
Learn what we teach our Enterprise Clients to look for when auditing your website's performance
Lesson 3. Benchmark Your Keyword Visibility Against a Competitor
Kelsey will teach you how to track your keywords, compare them against a competitor and finally show you how to identify opportunities for you to take advantage of for quick results
Lesson 4. Enhance your Backlink Authority
In this lesson, Kelsey will show you how to measure your current Backlink health score and ways you can build upon or fix your current Backlink Authority
Lesson 5. Report Your Progress
Learn how to build dynamic reports that you can send to your managers, clients, CEOs whoever you need to show the ROI you are making with Semrush
Lesson 6. Outro
Now you have learned the workflow we take our new Enterprise clients through when getting started. Follow these steps and uncover the low hanging fruit you can take advantage of for some quick wins in Semrush
Get certified by Semrush After you will have learned everything we teach our Enterprise clients when they first start using Semrush. Once you pass, you'll earn a certificate to showcase your expertise in this area. Feel free to share your expertise on your CV and LinkedIn profile.
This course will teach you how to evaluate your ongoing SEO campaign by tracking your website’s online visibility, and analyzing Google’s SERPs with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.
Lesson 1. Rank Tracking
You will learn how to use Position Tracking, a tool that enables you to track your website's daily ranking for a set of target keywords, comparing it to your competitors and finding new, even local, competitors. Know how you and your competitors are doing as you learn how to check keyword rankings in Google.
Lesson 2. SERP Weather
Google is known for quick, sweeping changes. You will find out how to stay informed of the latest Google updates and their effect on SERPs, so that you'll be able to react quickly and adjust your SEO strategy accordingly.
Get certified by Semrush
Try to pass the Rank Tracking test and earn your personalized certificate.If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your Semrush mastery.
This course will teach you how to carry out competitive analysis and perform keyword research, crucial steps in your SEO, with the help of Semrush tools. After completing the course, you will have sufficient knowledge to take and pass the accompanying test and carry on studying the Semrush SEO toolkit.
Module 1. Competitive Analysis
Knowing your competition helps you succeed. Learn how to carry out a complete competitive analysis in this module. You will find out how to understand your competition, analyzing strengths and weaknesses in their keyword and backlink profiles, and content strategy.
Module 2. Keyword Research
Properly researching keywords can make or break an SEO campaign. In this module, you'll master the art of researching keywords and selecting those that will give you the best ranking on the SERPs. It will help you outperform the competition like never before.
Get certified by Semrush
Try to pass the Competitive Analysis and Keyword Research Course test and earn your personalized certificate. If you already have sufficient knowledge of the tools, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you’ll earn a certificate, proof of your Semrush mastery.
For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short specialized course, he’ll walk you through every little tip you need to know to make your mobile website hit it out of the park.
Lesson 1. Introduction to Mobile SEO
This module serves as your introduction to mobile SEO, how it differs from desktop SEO, and why you need to master it for your success.
Lesson 2. Responsive Site and Content
Greg explains how proper site design plays such an important role in mobile site SEO, and why no mobile SEO strategy will succeed without it.
Lesson 3. Technical Aspects
As this lesson gets a bit more technical, learn how to create a responsive website and avoid technical issues that could damage your mobile SEO.
Lesson 4. UX
Online success is all about user experience. Learn about creating and optimizing a website that's easy to navigate and easy to find.
Lesson 5. Speed
Mobile speed and load times have a big effect on your Google rankings, and, consequently, on your website traffic. This module on mobile speed SEO tells you how to optimize your site for speed.
Lesson 6. AMP and Apps
There's more than one way to build for speed. AMPs and apps are two alternatives to load your content faster. Learn how here.
Lesson 7. Optimizing for Local
No mobile SEO strategy would be complete without optimizing for local search. Discover the basics of local optimization in this lesson.
Get certified by Semrush
After completing the course, you'll have all the necessary knowledge to take and pass the Mobile SEO exam. If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your proficiency in mobile SEO.
Curating lists of blogging tools and resources. Also retain a healthy interest in geography and travel.
