Typical Data Challenges for an Organization

Big Organizations have multiple channels of interaction with the customer, resulting in multiple entries being maintained across various systems. In a typical Airline operation, data about the same customer can be found in the GDS, Reservation System, IBE, Ground Operations (Check-in, Boarding), etc. These functional silos work independently, with little or no interaction between them.

In cases where functional silos have been integrated and a comprehensive customer knowledge base exists, organizations are often found wanting on a customer ranking system front.

Without the knowledge of the customer value, organizations are unable to segregate customers and treat them equally, requiring higher investments, and a lack of visible differentiation for highly valuable customers.

Organizations that do have the ability to arrive at a “Customer Value score” after significant investment tend to opt for static calculation models that are designed in a way that renders them inflexible to change.

Digital transformation is essential for business competitiveness. B2B and B2C companies now compete in the online marketplace, driven by MarTech firms focused on outcome-based results. IGT Solutions leverages consumer insights and data analytics to help organizations thrive in this evolving landscape.

The past 18 months have seen rapid growth in digital commerce, driven by shifts in payment methods and consumer behaviors. Many manufacturers have embraced Direct-to-Consumer platforms, while IGT Solutions helps businesses adapt to these changes by fostering strong customer relationships in an evolving landscape.