(Editor's note: Chris DeVore gave the keynote speech at Thursday night's GeekWire Awards. These are his prepared remarks, with full video of the talk above). I want to talk to you tonight about two things: Turtles And flywheels Some of you may have heard the story about the Hindu wise man who explained to a child that the earth rested on the back of an elephant.
The definition of an "engaged user" varies from product to product. For a to-do app an engaged user should be logging in every day to add and complete items whereas for an invoicing app an engaged user might only log in once per month. There is no consistent quantifiable definition of engagement across different products.
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities. He's a regular blogger on the Lithosphere and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. Welcome back from the Memorial Day long weekend!
Megan Berry is Senior Marketing Manager for Klout, the standard for online influence. She also blogs at The Huffington Post and Brazen Careerist. You can follow her on Twitter as @meganberry.Building a community around your startup can be one of the cheapest ways to create momentum for your product.
Recently, Yahoo! announced its App Search in an effort to address the app discoverability challenge. We understand why. Consumers have an insatiable appetite for downloading the hottest new apps that reside among the half a million crowding the app stores. As a mobile marketer, this spells huge promise and opportunity if you can overcome the needle in the haystack problem.
On Quora, a question was asked on what products help to increase user retention on mobile apps? Here is my answer. My answer is less on products and more on approaches. Retention is the greatest challenge for mobile apps and varies by the category your app addresses.
It used be easy to launch a mobile app. You built something quickly, submitted it to the App Store and then waited for downloads to come pouring in. As the ecosystem became competitive, things got more difficult: you had to worry about discoverability, managing customer reviews and paying for new users.
Presentation given by Fiksu CEO, Micah Adler, in Seoul, December 2012 - An event co-hosted with beSUCCESS, Korea.
How to grow your startup from zero users to million users, in just 6 months? That's the question I'm regularly asked at startup events when they hear about the success we've had with I Am Playr (the social game I work with), which we launched 8 months ago.
On Thanksgiving, Pinterest's co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they we..
