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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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20 Ideas For Common Sense Content

Source: http://socialsolutionscollective.com/ideas-for-common-sense-content/

20

Solve a problem.

Solve a problem.
19

Use case studies to show how others (with similar interests or issues) succeeded.

Use case studies to show how others (with similar interests or issues) succeeded.
18

Tell a (VERY good) story that’s relatable (and hasn’t been told eleventy-billion times).

Tell a (VERY good) story that’s relatable (and hasn’t been told eleventy-billion times).
17

Make a list of tools.

Make a list of tools.
16

Provide a “cheat sheet” for beginners in your industry.

Provide a “cheat sheet” for beginners in your industry.
15

Write a how-to article for something most people in your field struggle with.

Write a how-to article for something most people in your field struggle with.
14

Create content people want to bookmark and go back to again and again

Create content people want to bookmark and go back to again and again

(example: a list of the best articles on a particular, popular topic).

13

Play devil’s advocate and argue the other (not-so-popular) side.

Play devil’s advocate and argue the other (not-so-popular) side.
12

SHOW versus tell (aka: visuals are highly important; videos often have a great ROI).

SHOW versus tell (aka: visuals are highly important; videos often have a great ROI).
9

Feature experienced industry leaders with an interview or by listing their best advice/tips.

Feature experienced industry leaders with an interview or by listing their best advice/tips.
8

Burst the bubble of common myths in your field.

Burst the bubble of common myths in your field.
7

Be topical and tie it in with your content (i.e.: Graduation is a popular topic this time of year).

Be topical and tie it in with your content (i.e.: Graduation is a popular topic this time of year).
Have two or three FAQs that keep popping up?

Use your content to answer them; make the article super detailed and link to it on your FAQ page.

5

Pen a book review that is popular in your industry

Pen a book review that is popular in your industry

list the best tips, resources and ideas you gathered while reading.

4

Perform a click audit to see which topics are most popular with your audience – then curate more of those topics.

Perform a click audit to see which topics are most popular with your audience – then curate more of those topics.
3

Make a list of mistakes or no-nos that are common (ahem) in your field and share solutions for correcting them.

Make a list of mistakes or no-nos that are common (ahem) in your field and share solutions for correcting them.
2

Take data (charts pie graphs interesting conclusions) from a white paper or eBook you’ve published

Take data (charts pie graphs interesting conclusions) from a white paper or eBook you’ve published

and use it for an article (if you add a call-to-action and a link, perhaps you’ll make a sale or capture contact info!).