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Updated by neilcthacker on Aug 27, 2021
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5 Steps To A Successful Digital Marketing Strategy

Wondering what it takes to get started with digital marketing, seo, social media or copywriting as a small business in the modern economic climate? We'll guide you through some focus points as you begin your online marketing journey and boost awareness in your local area.

1

SEO is a fantastic foundation to any digital marketing strategy.

SEO is a fantastic foundation to any digital marketing strategy.

1: Search Engine Optimisation (SEO)

SEO is a great foundation for any local or small business digital marketing strategy. SEO assists in getting your business and services seen by relevant prospects in your local area. What makes SEO-generated organic traffic so valuable is intent. These users are likely on the hunt for a service you're offering. SEO connects the dots and puts you in front of these users - making a sale, enquiry or lead much more likely.

SEO is largely about content and backlinks - 2 major ranking factors that Google and Bing consider when ranking websites for specific search terms. There are, of course, technical aspects like site speed that can also have a major impact on your long-term rankings. Emphasis on 'long-term', here - SEO is about playing the long game. Don't expect to see results immediately! For the best start possible, it's worth consulting a local Digital Marketer in Worcestershire or a digital marketing agency.

2

Social Media puts you closer to customers in your local area.

Social Media puts you closer to customers in your local area.

2: Social Media

Social Media should be a crucial part of any small business digital marketing strategy. Platforms like Facebook and Instagram give you the unique opportunity to interact with loyal customers in your local area, whilst also branching out to the prospects who just haven't heard of you yet.

Initially, you'll want to focus on setting up and optimising your profiles across the various social media platforms. Then, it could be worth exploring the paid advertising options available to you through these networks - for example, re-targeting ads towards previous visitors of your website via Facebook remarketing. In either case, consult a freelance digital marketer for assistance in maximising your online presence.

3

Copywriting - not glamorous, but a valuable tool to have in your arsenal.

Copywriting - not glamorous, but a valuable tool to have in your arsenal.

3: Copywriting

Great copy is often an incredibly valuable online marketing tool that gets overlooked. It's not glamorous, sure - but good copy can persuade and entice customers into believing in your vision and your products or services.

Copywriting services in Worcestershire can help to boost your online presence through blogs, articles and featured guest posts in top publications within your industry. Copywriting can also help to produce SEO-friendly content that ensures your website ranks consistently for the terms you want to be found for.

4

Competitor research is vital for your online marketing strategy.

Competitor research is vital for your online marketing strategy.

4: Competitor Research

Can you honestly say that you know exactly what your competitors are doing in regards to online marketing?

It's worth taking a deep dive into how your direct competitors are performing online. Do they look like they carry out SEO? How active are they on social media? Have you come across any paid advertisements for that business? Use this information to inform your strategy going forwards. You can always borrow the best bits, and learn from what they're doing wrong.

5

Remember - it's a marathon, not a sprint.

Remember - it's a marathon, not a sprint.

5: It's a marathon, not a sprint

Digital marketing is a not a silver bullet - think it of an extension of your business and it's current values and activities. Online marketing exists to promote your values, products, services and brand ethos to your ideal customers. Look closer to home before you start to broadcast your message via seo, social media and the like. Is your business sending out the message it should be?