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Wondering what it takes to get started with digital marketing, seo, social media or copywriting as a small business in the modern economic climate? We'll guide you through some focus points as you begin your online marketing journey and boost awareness in your local area.
SEO is largely about content and backlinks - 2 major ranking factors that Google considers when ranking websites. There are, of course, technical aspects like site speed that can also have a major impact on your long-term rankings. Emphasis on 'long-term', here. Don't expect to see results immediately! For the best start possible, it's worth consulting a Freelance SEO in Birmingham or a digital marketing agency.
Social Media should be a crucial part of any small business digital marketing strategy. Platforms like Facebook and Instagram give you the unique opportunity to interact with loyal customers in your local area, whilst also branching out to the prospects who just haven't heard of you yet.
Initially, you'll want to focus on setting up and optimising your profiles across the various social media platforms. Then, it could be worth exploring the paid advertising options available to you through these networks - for example, re-targeting ads towards previous visitors of your website via Facebook remarketing. In either case, consult a freelance digital marketer for assistance in maximising your online presence.
Great copy is often an incredibly valuable online marketing tool that gets overlooked. It's not glamorous, sure - but good copy can persuade and entice customers into believing in your vision and your products or services.
Copywriting services in Worcestershire can help to boost your online presence through blogs, articles and featured guest posts in top publications within your industry. Copywriting can also help to produce SEO-friendly content that ensures your website ranks consistently for the terms you want to be found for.
Can you honestly say that you know exactly what your competitors are doing in regards to online marketing?
It's worth taking a deep dive into how your direct competitors are performing online. Do they look like they carry out SEO? How active are they on social media? Have you come across any paid advertisements for that business? Use this information to inform your strategy going forwards. You can always borrow the best bits, and learn from what they're doing wrong.
5: It's a marathon, not a sprint
Digital marketing is a not a silver bullet - think it of an extension of your business and it's current values and activities. Online marketing exists to promote your values, products, services and brand ethos to your ideal customers. Look closer to home before you start to broadcast your message via seo, social media and the like. Is your business sending out the message it should be?
