HOW TO WIN NEW CUSTOMERS IN 2021

Social Media
Social networking has become one of the main ways for individuals to experience social interactions. Through social media platforms such as Instagram, Facebook, Twitter, Linked In, list text here and others, users can post their thoughts, interests, life events and keep in touch with friends and family on a global scale.

Nowadays, social media is being used worldwide. Statista states that 3.6 billion people have used these social media channels in 2020, and it is forecasted to increase to 4.41 billion in the next five years.

There has also been an exponential growth of time spent on these channels. Today, the average person spends around 2 hours and 24 minutes daily on social media.

E-commerce
During the past year, consumers have resorted to online shopping, buying all essential and non-essential items from e-commerce websites and third-party platforms. Today, purchasing over the internet has become more convenient and easier than ever before.

This online activity is employed globally and it is conservatively estimated that consumers will make 95% of purchases online by 2040.

However, the rise of e-commerce has also brought an enormous increase in online scams. Cybercriminals are using this opportunity to deceive both consumers and businesses alike. These online frauds are affecting consumers’ purchasing decisions as users are constantly questioning a brand’s legitimacy.

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Currently, every business should have an online presence to survive the changing trends. Yet, being online is not enough. Companies should also convey on their websites feelings of trust and credibility if their goal is to attract potential customers and increase their visibility and sales.
1. Reviews and Word of Mouth
Reviews are a fantastic way to strengthen your credibility as a business. Customer feedback not only helps you, the business, to gain real insight into what you’re doing right but, it also helps consumers decide whether to buy a product or service; 93% of consumers use online reviews to make purchasing decisions.

2. Having a Credible Website
When potential customers land on your website via a search engine, the first thing they notice is its trustworthiness and the information contained within your site.

There are different ways for you to improve your website’s credibility. For instance, including social proof such as customers’ testimonials can increase your reliability. In fact, 72% of consumers claim that positive reviews and testimonials make them trust a business more.

Also, the integration of trust badges from third party platforms on your website can increase your credibility and conversion rate, especially if these are placed on the checkout page. Ecoconsultancy conducted a survey and found out that 76% of contestants said that trust logos affected their sense of trust in a website.

Social proof can make you stand out from your competition for three different reasons. Firstly, Google Quality Rater holds content as one of the most important ranking considerations. So, the more reviews and other content you have, the better your SEO ranking will be in the long-term. Secondly, social proof strengthens customer trust as individuals can read reviews and make more informed purchasing decisions. Finally, businesses, through customer feedback, can learn and improve and thus exceed their customer’s expectations.

At Psydro, we know how vital reviews are for the success of your business. That’s why we offer a service that provides the necessary equipment to automate this business growth tool for you. Our Automated Feedback Requests and Replies features will facilitate your journey to gain reviews and respond to them; emitting a personal touch to your customers every single time.

Team up with other small businesses in your neighbourhood, so that a retail giant can’t simply sweep in and offer prices you can’t compete with. A lot of small high street traders are collaborating with each other, so that large businesses can’t win by employing a “divide and conquer” technique.

View your neighbours as people who are on your side, rather than the enemy. Most shopping areas in smaller town centres have a diversity of shops, so you’re not in competition with each other. The Save the High Street campaign was launched in the UK to this effect. Forming partnerships in terms of marketing, promotions, advertising campaigns and websites can create strength in numbers.

Partner businesses can offer special deals and promotions that work to benefit everyone as a whole. The more you’re involved with your local network, the greater the loyalty will be. Rather than being a faceless entity, a small trader can be the face of the community. Improve engagement with the local shopper and liaise with other partner organisations to think up innovative marketing campaigns and promotions.

Psydro aims to help every business stand out from their competition by providing specific tools that will help you improve your credibility, visibility and in turn, conversion rate. For example, we offer a unique Review Marketing Suite that will enable you to gain social proof to reinforce customer trust and obtain new buyers.

The Review Marketing Suite feature is a fantastic resource that will allow you, the merchant, to upload your best reviews on the most popular social media platforms. These testimonials will not only help consumers gain insight into the possible purchasing experience with you, but this feature will also help you promote your business through your customer’s voice.

This tool is included free of charge for every Psydro partner that joins our community. To find out more about additional features, please check out business.psydro.com.